好的藝術活動對於國家文化提升具有其正面意義，而節慶活動之規劃則與觀光產業之結合則有緊密的關係，因此如果將藝術節慶活動兩者合併規劃辦理，對於文化產業、藝文人口培養以及觀光產業都具有重要的影響力，尤其好的藝術節慶活動對於文化產業發展與提升具有相當指標之意義，而各國表演藝術節慶活動之規劃更有其文化內涵與特色，因此有許多成功的案例更成就了國家文化指標。

台灣近年來辦理了相當多的藝術節慶活動，有成功成為城市品牌，提升城市文化指標，也有曇花一現未留下任何痕跡，而如何借鏡國外已辦理持久的文化節慶活動經營與營運概念分享是本課程的主要目標，
本課程內容將深入淺出的介紹重要藝術節慶活動，分享策畫與執行經驗，同時將成功藝術節慶活動的經營理念發展讓學生認識及體驗，培養成為未來的藝術創意尖兵。

Good art activities have a positive significance for the promotion of national culture, and the planning of festival activities is closely related to the integration of the tourism industry. Therefore, if the art festival activities are planned and managed together, it will have an important influence on the cultural industry, the cultivation of artistic and cultural population, and the tourism industry. In particular, good art festivals have considerable indicator significance for the development and improvement of the cultural industry, and the planning of performing arts festivals in various countries has its own cultural connotation and characteristics. Therefore, there are many successful cases that have achieved national cultural indicators.

Taiwan has organized quite a lot of art festivals in recent years. Some have successfully become a city brand and improved the city's cultural indicators, while others have been short-lived and left no trace. The main goal of this course is to learn from the management and operation concepts of long-lasting cultural festivals organized abroad.
The content of this course will introduce important art festival activities in simple and easy-to-understand terms, share planning and execution experience, and at the same time develop the business philosophy of successful art festival activities so that students can understand and experience them, so as to cultivate them into future artistic and creative leaders.

歐洲音樂節慶之旅/Roberta Gottesman精英出版社
華麗舞台的深夜告白---賣座演出製作秘笈/林佳瑩、趙靜瑜著，有樂出版事業有限公司
創意城市與文化園區的開發，以「國家兩廳院園區」為例/楊其文著，師大書苑發行

European Music Festival Tour/Roberta Gottesman Elite Publishing
Late Night Confessions on a Gorgeous Stage --- Tips for Producing Blockbuster Shows/written by Lin Jiaying and Zhao Jingyu, Youle Publishing Co., Ltd.
The development of creative cities and cultural parks, taking the "National Two Halls Park" as an example/written by Yang Qiwen, published by Normal University Bookstore