了解行銷策略規劃及控制的過程Understand marketing strategy planning and control processes
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Joirnal of Retailing
策略行銷分析 邱志聖
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Journal of Retailing
Strategic Marketing Analysis Qiu Zhisheng
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
35 | |
| 期末考期末考 Final exam |
35 | |
| 課堂參與課堂參與 Class Participation |
30 |
