5852 - 經營管理與國際行銷
Management and International Marketing
教育目標 Course Target
藉由課程規劃，將經營管理與國際行銷融入課程中 實作，並透過院內專任師資與溫世仁文教基金會協同業師合作，期能培育出符合服務經濟時代趨勢之優質新服務人才，擴展學生之學習領域與增強未來之就業競爭力。
Through curriculum planning, business management and international marketing are integrated into the curriculum and implemented, and through the cooperation between the school’s full-time teachers and the Wen Shiren Cultural and Educational Foundation in collaboration with industry teachers, it is expected to cultivate high-quality new service talents in line with the trend of the service economy era, expand students’ learning areas and enhance their future employment competitiveness.
參考書目 Reference Books
自編教材
Self-edited teaching materials
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時成績 usual results |
40 | 出席狀況、平時作業、課堂參與等等 |
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期中成績 Midterm results |
30 | 含簡報與書面報告等 |
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期末成績 final grade |
30 | 含簡報與書面報告等 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5852
- 學分 Credit: 3-0
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上課時間 Course Time:Friday/5,6,7[M240]
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授課教師 Teacher:吳金山/鄭菲菲
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修課班級 Class:共選修2-4,碩 (管院開)
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選課備註 Memo:限修習且通過「國際服務產業趨勢與發展」、「問題分析與專案管理規劃」兩門課程者，以人工加選。
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