20世紀的產業發展，特別是到1970年代為止的美國大型企業發展經驗，塑造了開放論的全盛期。1980年代日本產業在幾近所有領域領先美國產業，強烈認同論傾向的日本模式成為全球管理顯學。1990年代中期以降的全球化風潮，跨國代工蓬勃發展，再度帶動產業管理的開放論風潮。隨著2000年代初期的美國創新泡沫破滅，日本的汽車產業依然獨領風騷，認同論的舊酒，用「精實系統」的新瓶，再度席捲全球。2008年金融風暴以降，從美國佔領華爾街運動、歐債問題、中國發展疲憊、日本長期不振，到最近GAFA崛起，以美國與中國為中心的網路平台企業，逐漸支配全球經濟，毀譽參半。2018年起的中美貿易紛爭更直接波及個別企業經營…
國際經營面臨全新的不確定性，本課程旨在透過教師背景解說、基礎教科書與新銳代表文獻之解讀，探討國際經營管理的本質與課題，特別是如何從國際代工邁向真正的全球市場經營，作為思考台灣產業出路與企業競爭力的重要基礎。

The industrial development of the 20th century, especially the development experience of large American enterprises until the 1970s, shaped the heyday of openness theory. In the 1980s, Japanese industry led American industry in almost all fields, and the Japanese model with a strong tendency toward identity theory became a prominent global management philosophy. The globalization trend since the mid-1990s and the booming development of transnational OEMs have once again driven the trend of openness in industrial management. As the U.S. innovation bubble burst in the early 2000s, Japan's automobile industry still leads the way. The old wine of identity theory is once again sweeping the world in a new bottle of "lean systems." Since the financial turmoil in 2008, from the Occupy Wall Street movement in the United States, the European debt problem, China's development fatigue, Japan's long-term sluggishness, to the recent rise of GAFA, Internet platform companies centered on the United States and China have gradually dominated the global economy, with mixed reputations. The Sino-US trade dispute that started in 2018 has directly affected the operations of individual companies...
International operations are facing new uncertainties. This course aims to explore the nature and issues of international operations and management through teacher background explanations, basic textbooks, and interpretations of cutting-edge representative literature, especially how to move from international OEM to real global market operations, as an important basis for thinking about the future of Taiwan's industry and corporate competitiveness.

20世紀的產業發展，特別是到1970年代為止的美國大型企業發展經驗，塑造了開放論的全盛期。1980年代日本產業在幾近所有領域領先美國產業，強烈認同論傾向的日本模式成為全球管理顯學。1990年代中期以降的全球化風潮，跨國代工蓬勃發展，再度帶動產業管理的開放論風潮。隨著2000年代初期的美國創新泡沫破滅，日本的汽車產業依然獨領風騷，認同論的舊酒，用「豐田模式」、「精實系統」的新瓶，再度席捲全球。
台灣產業完全沒有自外於這個全球化風潮。與品牌聯手，自行車、資訊電子產業相繼受惠於大陸的改革開放，大舉擴大生產規模。汽車產業與汽車零組件產業，也因為大陸投資成為贏家，甚至改變了國際定位。台商參與中國大陸經濟發展的事業有成，並不等於台灣本身產業得以發展與轉型。
本課程旨在透過代表性文獻之解讀，探討百年一度的金融危機之下國際經營管理的本質與課題，並進一步深層思考台灣產業的可能出路。。

The industrial development of the 20th century, especially the development experience of large American enterprises until the 1970s, shaped the heyday of openness theory. In the 1980s, Japanese industry led American industry in almost all fields, and the Japanese model with a strong tendency toward identity theory became a prominent global management philosophy. The globalization trend since the mid-1990s and the booming development of transnational OEMs have once again driven the trend of openness in industrial management. As the U.S. innovation bubble burst in the early 2000s, Japan's automobile industry still leads the way. The old wine of identity theory is once again sweeping the world in the new bottle of "Toyota Model" and "Lean System".
Taiwan's industry is not at all isolated from this trend of globalization. Joining forces with brands, the bicycle and information electronics industries have successively benefited from mainland China's reform and opening up, and have greatly expanded their production scale. The automobile industry and automobile parts industry have also become winners due to mainland investment, and have even changed their international positioning. The success of Taiwanese businessmen in participating in mainland China's economic development does not mean that Taiwan's own industries have been able to develop and transform.
This course aims to explore the nature and issues of international business management under the once-in-a-century financial crisis through the interpretation of representative literature, and to further think deeply about possible solutions for Taiwan's industry. .

1.Ilan Alon, Eugene Jaffe, Donata Vianelli, Global Marketing: Contemporary Theory, Practice, and Cases, The McGraw-Hill Companies, 2013.
2.劉仁傑等合著，《面對未來的智造者》，2018，大寫。
3.台中精機集團通訊，經營與管理專欄。

1.Ilan Alon, Eugene Jaffe, Donata Vianelli, Global Marketing: Contemporary Theory, Practice, and Cases, The McGraw-Hill Companies, 2013.
2. Co-authored by Liu Renjie and others, "Intelligent Makers Facing the Future", 2018, capitalized.
3. Taichung Precision Machinery Group’s communication, operation and management column.