金融管理是指組織和指揮人們按照金融活動規律對以銀行為中心的貨幣流通和信貸活動進行計劃，監督和協調的全過程。行銷管理是企業商品、服務與概念的生產、定價、促銷與配送過程的規劃與執行，以便與目標顧客交換，來滿足顧客需求，創造利潤的過程。然而未能有機會接受系統化訓練的同學往往對於金融和行銷管理有一定的誤解，錯把可見的金融、銷售活動當成管理的全貌。其實，金融與行銷相關活動皆具有一定的基本流程，實行的過程中，也需要元化的能力。所以本課旨在提前在高中階段讓同學了解金融與行銷的基本概念，除了基礎知識上的增長外，也希望藉由本課程對於高中同學的生涯規劃讓有明顯之助益。Financial management refers to the entire process in which organizations and guide people plan, supervise and coordinate bank-centered currency circulation and credit activities in accordance with financial activities regulations. Marketing management is the planning and execution of the production, pricing, promotion and distribution process of the enterprise's products, services and concepts, so as to exchange with target customers, meet customer needs and create profit-making processes. However, students who fail to receive systematic training often have certain errors in finance and marketing management, and mistakenly regard visible financial and sales activities as the whole picture of management. In fact, finance and marketing related activities have certain basic processes, and diversified capabilities are also required during the implementation process. Therefore, this course aims to let students understand the basic concepts of finance and marketing in high school in advance. In addition to the growth of basic knowledge, we also hope that this course will be of obvious help to the career planning of high school classmates.
行銷管理，林建煌著 ISBN-13：9789574341634
Marketing Management, by Lin Jianhuang ISBN-13: 9789574341634
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