4908 - 創意與行銷
Creativity and Marketing
教育目標 Course Target
隨著知識經濟與電子商務時代的來臨，無論何種類型的產業與企業，皆須重新思考與定位，找出自己的競爭優勢並隨時能夠激發與滿足顧客需求。本課程主要藉由創新思考原則、方法與工具，並輔以案例分享、實作，培養學生主動地於日常生活中觀察與體驗新事物/新思維的態度，並勇於提出自己的創意及想法
With the advent of the era of knowledge economy and e-commerce, no matter what type of industry and enterprise, we must rethink and position, find out our competitive advantages and stimulate and meet customer needs at any time. This course mainly uses innovative thinking principles, methods and tools, and uses case sharing and implementation to cultivate students' attitude of actively observing and experiencing new things/new ideas in daily life, and has the courage to put forward their own creativity and ideas
參考書目 Reference Books
由授課老師自編上課講義、教材與教具
Course lectures, textbooks and teaching aids are compiled by the teacher
評分方式 Grading
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授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 4908
- 學分 Credit: 2-0
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上課時間 Course Time:
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授課教師 Teacher:黃延聰/吳祉芸/莊旻潔/謝慧璋/王珊彗
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修課班級 Class:高中生
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選課備註 Memo:大學先修課程（東大附中）
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