課程內容以公關單位企畫活動為主要範圍,涵蓋企劃採訪與編業合作案之規劃,由學生模擬宣傳、行銷策展的企劃活動,透過操作課程學習企劃案寫作方法。The course content is mainly based on public unit enterprise activities, covering the planning of enterprise visits and editorial cooperation plans, and students simulate promotion and marketing and curated enterprise activities, and learn how to write a plan through the operation course.
１、許逸雲譯，高橋憲行著（1990），《創新的企劃力》，台北：書泉。
２、萬義賅譯，三谷耕司、瓦井秀和著（1996），《創意企劃》，台北：小知堂。
３、許長田著（1992），《行銷企劃案實務》，台北：書泉。
1. Xu Yiyunlu, written by Gao Qiao (1990), "Innovation Plan", Taipei: Book Spring.
2. Wanyi translation, written by Sangu Gengsi and Wajing Xiuhe (1996), "Creative Plan", Taipei: Xiaozhitang.
3. Written by Nagata (1992), "Selling Enterprises Case Study", Taipei: Book Spring.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 檢視大綱檢視大綱 View the big picture |
20 | 策展企劃案的細部規劃 |
| 書面報告（含小組或個人）書面報告（含小組或個人） Written report (including group or individual) |
30 | |
| 課堂上實作演練課堂上實作演練 Acting in class |
30 | |
| 期末考期末考 Final exam |
20 |
