課程目標：
1.培養學生運用美的形式原理與色彩運用，媒合專業建構文化創意基本能力平台，行銷品牌故事－建置視覺識別系統（C I S）LOGO設計、精微DM廣告、海報行銷、藝文影音同步短片，發展職場文創企劃經營資糧。
2.厚植文化底蘊，培育未來申請公部門、企業文教基金會鼓勵「青年微型創業基金」企畫書、簡報與新聞寫作之能力，拓耘未來職涯發展文創企劃、經營策略之能量。
課程內涵
1996彼得‧杜拉克說：這是個知識經濟的年代。2002年，約翰霍金斯說：「創意經濟：好點子變成好生意。」所以，創意成了知識經濟時代的主軸。文化創意來自「可觸摸的歷史」與「可生活的城鄉」，是創意想像力的原鄉土壤（陳育平，2007）。日人宮崎駿擅長運用「好故事」創作動畫，＜龍貓＞即為其風靡全球之代表作品。好故事當然來自豐富的想像力，但是想像力則來自「高單位文化養分」的生活土壤，內含各種文化創意元素。法國酒鄉的葡萄酒，台灣的烏龍、白毫，好酒好茶都源自優質的風土條件(terroir)，那完全來自土壤的特質，孕育成文化創意元素。豐田(Toyota)以源自關西傳統日本的禪靜生活條件，加上五十年汽車製造的深度工藝技能，打造出以極致「靜、穩」為訴求的凌志汽車(Lexus)，撼動了來自德國巴伐利亞向以金屬工藝著稱的雙B廠牌，「靜、穩」即是豐田汽車的文化創意元素。台灣保存了許多傳統藝術及工藝，如歌仔戲、布袋戲、皮影戲、南管、崑曲、京劇、交趾陶、金工、木雕、竹雕等等；也有融合古典和現代雲門舞集、漢唐樂府、無垢舞團、優人神鼓等團體，並且都得到國際肯定；台灣藝術家在威尼斯雙年展、建築展及各國重要影展屢獲佳績。這些都告訴我們，台灣是有「文化內涵」和「創意點子」的國家，但目前將這兩者與產業結合的努力，仍需積極透過相關教育以培養青年文創美學素養入門。
生意盎然之花蕊仍要開在文化底蘊舊枝頭，而臺灣的文化創意產業舊枝頭又在哪裡？根據甚麼分辨臺灣文化創意產業的符碼？如能藉由藝術創作媒合商業機制以凸顯台灣的國際文化形象及經濟產值，應是政府與全民最關切的問題。所以運用美的形式原理培養文化創意基本能力：1.和諧(Harmony)2.韻律(Rhythm)3.平衡(Balance)4.單純(Simplicity)5.比例(Protortion)6.統一(Unity)，如希臘.雅典 帕特農神殿之建築物構造，可以觀察到黃金比例的充分應用。再藉由紅、橙、黃、綠、藍、靛、紫等基本色系為「文化創意設計」基底，針對工商科技管理領域專業的需要發展「職場文創企劃」，拓耘青年未來職涯發展能量。
2002年行政院將「文化創意產業」列入國家重大政策，依據行政院「文化創意產業推動小組」參考聯合國教科文組織和英國政府對文創產業的定義，並考慮台灣文化的特質，將「文化創意產業」定義為「源自創意與文化積累，透過財產的形成與運用，具有創造財富與就業機會潛力，並促進整體生活環境提升的行業」，包括視覺藝術、音樂、表演藝術、文化展演設施、工藝、電影、廣告、電視、數位休閒娛樂、出版、設計產業、品牌時尚設計、建築設計、創意生活等十三項。所以本課程運用文創產業實務結合專業發展「職場文創企劃」，拓耘青年未來職涯發展能量。期能厚植文化底蘊，培育未來申請公部門、企業文教基金會鼓勵「青年微型創業基金」企畫書、簡報與新聞稿之寫作能力。
課程內涵具體條列如下：
1.舉例介紹英、法、日、韓、美、臺海兩岸等世界文創產業先進國家發展趨勢。
2.創意台灣：打造故宮成為－台灣文化創意旗艦產業應用領頭羊 與文創產業六大旗艦計畫（1）電視內容產業（2）電影產業（3）流行音樂（4）數位內容（5）產業設計（6）工藝產業為主軸。
3.培養學生運用美的形式原理與色彩運用，媒合專業跨領域建構文化創意基本能力平台，行銷品牌故事－建置視覺識別系統（C I S）LOGO設計、精微DM廣告、海報行銷、藝文影音同步短片，發展職場文創企劃經營資糧。
4.進階培養學生運用文創基本能力發展專業職場企劃美學能量，強化未來申請公部門或民間企業文化基金會之「文創媒合發展專業經濟產值」企畫書、簡報與新聞稿寫作能力。
Course Target:
1. Cultivate students to use the form principles and color usage of beauty, build a basic platform for cultural creativity in media, market brand story-building visual identity system (C I S) LOGO design, fine DM advertising, poster marketing, art and video synchronous short films, and develop field literary and creative enterprise management income.
2. Cultivate the cultural foundation, cultivate the ability to apply for the public department and the Enterprise Cultural and Educational Foundation to encourage the "Youth Micro-Innovation Fund" to write books, briefs and news, and expand the energy of future career development of cultural creation plans and business strategies.
Course content
1996 Peter Durac said: This is an era of intellectual economy. In 2002, John Hawkins said, "Creative economy: good things turn into good business." Therefore, creativity became the main root of the intellectual economic era. Cultural creativity comes from "touchable history" and "living city and country", which is the original country soil of creative imagination (Chen Yuping, 2007). Japanese Akihiro Miyazaki is good at creating animations using "Good Story", and the "Dragon Cat" is a representative work that is popular all over the world. A good story certainly comes from rich imagination, but imagination comes from the living soil of "high single cultural cultivation" and contains various cultural creative elements. The wines of French wine towns, the Ulong and Baihao in Taiwan, and the good wine and tea all come from the high-quality terroirs. The characteristics of the soil are completely derived from the soil and have become cultural creative elements. Toyota uses its quiet life conditions from Kansai traditional Japan and its deep craftsmanship skills in 50 years of car manufacturing to create a Lexus that is extremely "quiet and stable", which shocked the dual-B brand from Bavaria, Germany to metal craftsmanship. "quiet and stable" is the cultural creative element of Fengta Motor. Taiwan has preserved many traditional arts and artworks, such as Gezai, Clothing, Shadow Piano, Nanguan, Kunqu, Beijing drama, Jiaozhi pottery, metalwork, wood carving, bamboo carving, etc.; there are also groups that combine classical and modern Yunmen dance collections, Han Tang Pagoda, Wudi Dance Group, Excellent Dance Drum and other groups, and have all been recognized by internationally; Taiwanese artists won excellent results at the Venice Double Annual Exhibition, Architectural Exhibition and important film exhibitions in various countries. All of these tell us that Taiwan is a country with "cultural connotation" and "creative ideas", but the efforts to combine these two with industry still need to actively cultivate young literary and aesthetic cultivation through relevant education.
The business-filled flower stamens still have to open in the cultural base, and where is the old branch of Taiwan’s cultural creative industry? What are the symbols for identifying Taiwanese cultural creative industries? If the art creation media business mechanism can be used to highlight Taiwan's international cultural image and economic value, it should be the most concerned issue between the government and the whole people. Therefore, the basic ability of cultural creativity is cultivated using the principle of beauty: 1. Harmony 2. Rhythm 3. Balance 4. Simplicity 5. Protortion 6. Unity, such as the building structure of the Patrol Temple in Greece. Athens, you can observe the full application of the golden ratio. Then, by using basic color systems such as red, orange, yellow, green, blue, indigo, and purple as the basis of "cultural creative design", we will develop "professional literary creation plan" for the needs of professional industries in the field of industrial and technological management to expand the development energy of young people's future careers.
In 2002, the Executive Yuan included "Cultural Creative Industry" as a major national policy. According to the Executive Yuan's "Cultural Creative Industry Promotion Group", referring to the definition of cultural creation by the United Nations Educational and Science and Culture Group and the British government, and considering the characteristics of Taiwan culture, the Executive Yuan defined "Cultural Creative Industry" as "from creativity and cultural accumulation, through wealth." Form and use, it has the potential to create wealth and employment opportunities, and promotes the improvement of the overall living environment," including visual art, music, performance art, cultural exhibition and performance facilities, art, film, advertising, television, digital leisure and entertainment, publishing, design, brand fashion design, architecture design, creative life and other thirteen items. Therefore, this course uses literary creation practices to combine professional development "Professional Literary Creation Plans" to expand the future career development energy of young people. In order to build a strong cultural foundation, cultivate the ability to write books, briefs and news drafts in the future by applying for the Public Department and the Enterprise Cultural and Educational Foundation.
The specific details of the course connotation are as follows:
1. Examples introduce the development trends of world cultural and creative industries such as Britain, France, Japan, South Korea, the United States, and Taiwan.
2. Creative Taiwan: Create a palace to become the leader of Taiwan’s cultural creative flag industry application and the six major flag industry plans (1) TV content industry (2) Film industry (3) Pop music (4) Digital content (5) Industry design (6) Industrial industry is the main axis.
3. Cultivate students to use the form principles and color usage of beauty, build a platform for cultural creativity across the field, market brand story-building visual identity system (C I S) LOGO design, fine DM advertising, postal marketing, art and video synchronous short films, and develop field literary and creative enterprise management income.
4. Improve students' basic ability to use literary creation to develop professional aesthetics and enhance their ability to write books, reports and news articles in the future to apply for the "Professional Economic Value of Cultural and Media Cooperation Development" of the Public Department or the Private Enterprise Cultural Foundation.
于國華等（2004）。《文化創意產業實務全書》。台北，財團法人國家文化藝術基金會，商周出版。
王玉齡(2004)。〈視覺藝術產業的商機〉，《視覺藝術─從在地到全球的人文產業思考》。台北:典藏。
賴聲川（2006）。《創意學》。台北：天下雜誌。
陳育平（2006）。《原鄉時尚》。台北：天下雜誌出版社。
李本燿。運用文化創意思維打造「廿一世紀印象南投觀光起飛」可行性之探討。（中臺學報第20卷第2期，2008）
李本燿。大坑原鄉文創視覺識別系統設計與應用之研究（中臺學報第24卷第2期，2012）
李本燿。運用3D建模型塑大坑圓環商圈城鄉新風貌之研究（中臺學報第24卷第2期，2012）
李本燿。南投縣日月潭與杭州市西湖締結姊妹湖「真情兩湖‧航向幸福」集團婚禮活動規劃設計監督委外服務企畫案（中臺學報第22卷第3期中臺學報第20卷第2期，2009）
In Guohua et al. (2004). "The Complete Book of Cultural Creative Industry". Taipei, National Cultural and Art Foundation of Financial Group, published by Shang and Zhou dynasties.
Wang Yureng (2004). "The Business of Visual Arts Industry", "Visual Arts-Thinking on Humanities from Local to Global". Taipei: Collection.
Jon Chuan (2006). "Creative Learning". Taipei: The World Magazine.
Chen Yuping (2006). "Original Country Fashion". Taipei: Tianxia Magazine Publishing House.
Li Benyi. An exploration of the feasibility of using cultural creative ideas to create the "21st century impression of Nantou, the light and flying". (Chinese Journal of China Volume 20, Issue 2, 2008)
Li Benyi. Research on the design and application of the original visual identification system of Dakeng Yuanzhenwen (Chinese Journal of China Volume 24, Issue 2, 2012)
Li Benyi. Research on the new style of urban town in a large pit circle business district using 3D model building (China Taiwan Journal Volume 24, Issue 2, 2012)
Li Benyi. Nantou County Sun Moon Lake and Hangzhou West Lake Sister Lake "Two Lakes of True Love, Heading Happiness" Group Wedding Activity Planning and Design Supervision and Supervision of Out-of-Party Service Enterprises (China Taiwan News, Volume 22, Issue 3, Chinese Taiwan News, Volume 20, Issue 2, 2009)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席勤惰出席勤惰 Attendant diligence |
30 | |
| 平時文創作業 （LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作）平時文創作業 （LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作） Regular literary creation industry (LOGO creative brand design, creative ideas for driftwood or stone materials) |
20 | 1.LOGO創業品牌設計個人作業 2.漂流木、石頭或其他材料創意發想等分組創作 |
| 期中｢微型環保生活美學文創燈飾｣分組共同創作期中｢微型環保生活美學文創燈飾｣分組共同創作 The "Miniature Environmental Protection Life Artistic Literature Creation Light" sub-group was jointly created |
20 | |
| 期末實作多元評量： 1. 繳交行銷品牌故事建置視覺識別系統（C I S）LOGO設計 2. 分組簡報與期末繳交個人「微型文化青年創業」申請公部門企畫書乙份期末實作多元評量： 1. 繳交行銷品牌故事建置視覺識別系統（C I S）LOGO設計 2. 分組簡報與期末繳交個人「微型文化青年創業」申請公部門企畫書乙份 Multiple evaluations of the end-of-term implementation: 1. Paying marketing brand story building visual identity system (C I S) LOGO design 2. Sub-group report and final-term payment of personal "Micro-cultural Youth Entrepreneurship" to apply for a copy of the Public Department's corporate painting book B |
30 |
