本課程目的在介紹電子商務的定義、內容、演進、發展，如何善於運用電子商務改變工作方式與競爭方式，思考電子商務創新經營模式、效益、限制、風險、相關議題，實際動手建構雛型系統，體驗電子商務功能及發展策略；說明與電子商務相關之架構模式,現況應用與未來發發展,提昇學生們電子商務之學理與應用知識。The purpose of this course is to introduce the definition, content, evolution and development of e-commerce, how to be good at using e-commerce to change working methods and competition methods, and think about e-commerce innovative business operation models, benefits, restrictions, risks, and related e-commerce Topics, actually build a duplex system, experience e-commerce functions and development strategies; explain the architecture model related to e-commerce, current application and future development, and improve students' e-commerce knowledge.
電子商務，它代表了在網路上進行並完成的交易程序。但電子商務不只是買賣的行為，亦包含電子化的溝通、協同，及探索、發現相關資源程序，同時也涉及電子化學習、電子化政府等應用。電子商務改變了商業活動及各種作業模式，對於人類的生活也將有深遠的影響。
e-commerce, it represents a transaction process carried out and completed online. However, e-commerce not only involves electronic communication, cooperation, exploration and discovery of related resource procedures, but also involves applications such as electronic chemistry learning, electronic government and other applications. E-commerce has changed business activities and various operational models, and will have a profound impact on human life.
Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.
Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中project期中project Midterm project |
30 | |
| 期末論文閱讀報告期末論文閱讀報告 Final period reading report |
30 | |
| 出席率出席率 Attendance rate |
40 |
