6186 - 電子商務 英授 Taught in English
Electronic Commerce.
教育目標 Course Target
本課程目的在介紹電子商務的定義、內容、演進、發展,如何善於運用電子商務改變工作方式與競爭方式,思考電子商務創新經營模式、效益、限制、風險、相關議題,實際動手建構雛型系統,體驗電子商務功能及發展策略;說明與電子商務相關之架構模式,現況應用與未來發發展,提昇學生們電子商務之學理與應用知識。
The purpose of this course is to introduce the definition, content, evolution and development of e-commerce, how to be good at using e-commerce to change the way of working and competition, and to think about the innovative business model, benefits, limitations, risks and correlations of e-commerce. Topics include hands-on construction of a prototype system and experience of e-commerce functions and development strategies; explanations of e-commerce-related architectural models, current applications and future developments, to enhance students' academic and applied knowledge of e-commerce.
課程概述 Course Description
電子商務,它代表了在網路上進行並完成的交易程序。但電子商務不只是買賣的行為,亦包含電子化的溝通、協同,及探索、發現相關資源程序,同時也涉及電子化學習、電子化政府等應用。電子商務改變了商業活動及各種作業模式,對於人類的生活也將有深遠的影響。
E-commerce represents transactions conducted and completed on the Internet. However, e-commerce is not only the act of buying and selling, but also includes electronic communication, collaboration, and procedures for exploring and discovering related resources. It also involves applications such as e-learning and e-government. E-commerce has changed business activities and various operating models, and will also have a profound impact on human life.
參考書目 Reference Books
Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.
Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中project Midterm project |
30 | |
|
期末論文閱讀報告 Final paper reading report |
30 | |
|
出席率 Attendance |
40 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6186
- 學分 Credit: 0-3
-
上課時間 Course Time:Wednesday/5,6,7[M428]
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授課教師 Teacher:廖郁婷
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修課班級 Class:統計博1C
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選課備註 Memo:全英授課
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