6186 - 電子商務 英授 Taught in English

Electronic Commerce.

教育目標 Course Target

本課程目的在介紹電子商務的定義、內容、演進、發展,如何善於運用電子商務改變工作方式與競爭方式,思考電子商務創新經營模式、效益、限制、風險、相關議題,實際動手建構雛型系統,體驗電子商務功能及發展策略;說明與電子商務相關之架構模式,現況應用與未來發發展,提昇學生們電子商務之學理與應用知識。

The purpose of this course is to introduce the definition, content, evolution and development of e-commerce, how to be good at using e-commerce to change the way of working and competition, and to think about the innovative business model, benefits, limitations, risks and correlations of e-commerce. Topics include hands-on construction of a prototype system and experience of e-commerce functions and development strategies; explanations of e-commerce-related architectural models, current applications and future developments, to enhance students' academic and applied knowledge of e-commerce.

課程概述 Course Description

電子商務,它代表了在網路上進行並完成的交易程序。但電子商務不只是買賣的行為,亦包含電子化的溝通、協同,及探索、發現相關資源程序,同時也涉及電子化學習、電子化政府等應用。電子商務改變了商業活動及各種作業模式,對於人類的生活也將有深遠的影響。

E-commerce represents transactions conducted and completed on the Internet. However, e-commerce is not only the act of buying and selling, but also includes electronic communication, collaboration, and procedures for exploring and discovering related resources. It also involves applications such as e-learning and e-government. E-commerce has changed business activities and various operating models, and will also have a profound impact on human life.

參考書目 Reference Books

Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.

Turban, E. (2011), Introduction to Electronic Commerce, 3/E, Pearson Education.
Major materials will come from new reports on the web sites, which are open for public access. All copyrights reserved.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
期中project
Midterm project
30
期末論文閱讀報告
Final paper reading report
30
出席率
Attendance
40

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6186
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Wednesday/5,6,7[M428]
  • 授課教師 Teacher:
    廖郁婷
  • 修課班級 Class:
    統計博1C
  • 選課備註 Memo:
    全英授課
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 4 人

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