6094 - 數位科技下服務創新與價值實現

教育目標 Course Target

時間和過去經驗已指出,數位科技(DT)僅僅是變革的催化劑,真正的挑戰實是在變革本身,而非任何特定科技。經歷數十年的經驗,從業者已經開始意識到並聚焦於了解DT是以怎樣的方式讓組織得以採用完全不同且更有效的方式來拓展業務。不幸地,試圖從這些DT 變革中實現商業利益的結果卻往往是令人相當失望。如何落實DT 成為企業戰略優勢儼然已成為今天企業裡高階主管們主要關注的議題。利益實現管理可以被用來最大化來自於一個特定專案或者方案的報酬,並且最優化與平衡專案(或者方案)的投資組合,抑或去決定及管理有效的商業策略。本課程的目標之一便是使學生全面了解採用專案導向、方案導向或者專案組合導向方式來執行策略時之間的差異以及對組織層面有哪些影響。
服務,一般而言,是一種組織內部的商務流程,不僅僅需要無縫接軌的商業作為,還要能彈性且快速地重新界定整個流程中的角色以滿足不斷變化的外部需求。如何能平衡業務流程中的整合與彈性程度,對以服務為導向的商務流程是至關重要。服務科學與創新是針對服務系統的研究,其專注於應用科學、設計、管理以及工程等學科來提升服務系統。服務科學與創新有項目標就在於,在工作分擔以及風險分擔 (合作生產)的關係之下,更可能去預測當中生產力、品質、績效、合規、成長以及學習的進步。
這個課程被劃分為兩個模組。第一個模組目標在於了解數位科技下一個組織在落實其策略目標時可能採取的各種方式。其中特別介紹三種方式:專案管理、方案管理以及專案(方案)組合管理。重點會放在了解這三種方式之間的差異以及對不同組織成熟度所應有的相對應需求。第二個模組在數位科技應用下探討服務創新的議題,檢視用來設計以及管理服務要素的各項方式從而進入新的共同創造邏輯與價值主張。特定的主題包括:(1)服務主導邏輯、(2)服務創新、(3)、服務設計、(4) 服務科學與價值共創。

Time and past experience have shown that digital technology (DT) is merely a catalyst for change, and that the real challenge is the change itself, not any specific technology. After decades of experience, practitioners have begun to realize and focus on understanding the ways in which DT allows organizations to adopt completely different and more effective ways to grow their business. Unfortunately, attempts to realize business benefits from these DT changes often result in considerable disappointment. How to implement DT and become a strategic advantage of enterprises has become a major concern of senior managers in today's enterprises. Benefit realization management can be used to maximize returns from a particular project or program, to optimize and balance a project (or program) portfolio, or to determine and manage effective business strategies. One of the goals of this course is to provide students with a comprehensive understanding of the differences and organizational implications of executing strategies using a project-, program-, or portfolio-based approach.
Service, generally speaking, is a business process within an organization that not only requires seamless business actions, but also the ability to flexibly and quickly redefine roles in the entire process to meet changing external needs. How to balance the degree of integration and flexibility in business processes is crucial to service-oriented business processes. Service science and innovation is the study of service systems, which focuses on applying disciplines such as science, design, management, and engineering to improve service systems. The goal of service science and innovation is that under the relationship of work sharing and risk sharing (co-production), it is more possible to predict the progress of productivity, quality, performance, compliance, growth and learning.
This course is divided into two modules. The goal of the first module is to understand the various ways that an organization in digital technology may implement its strategic goals. Three methods are specially introduced: project management, program management and project (program) portfolio management. Emphasis will be placed on understanding the differences between these three approaches and the corresponding requirements for different levels of organizational maturity. The second module explores the issue of service innovation under the application of digital technology, examining various methods used to design and manage service elements to enter a new co-creation logic and value proposition. Specific topics include: (1) service-led logic, (2) service innovation, (3) service design, and (4) service science and value co-creation.

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6094
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Monday/11,12,13[M242]
  • 授課教師 Teacher:
    陳鴻基
  • 修課班級 Class:
    高階經管班1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 5 人

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