本課程旨在幫助高階經理人探索心理盲點與認知陷阱，避免決策時犯下知覺性或動機性偏誤。投資學為「投資IQ」加分，投資心理學增長「投資EQ」。本課程協助學員避開決策盲點，減少錯誤的投資決策。

This course aims to help senior managers explore psychological blind spots and cognitive traps and avoid perceptual or motivational biases in decision-making. Investment science adds points to "Investment IQ", and investment psychology increases "Investment EQ". This course helps students avoid blind spots in decision-making and reduce wrong investment decisions.

◎行為決策理論的演進過程
◎說明展望理論（prospect theory）及其開展之「行為財務學」
◎舉例說明各項捷思的認知偏誤：
忽視母群機率、代表性捷思、易取性捷思、錨點與調整偏誤、
原賦效應、損失趨避、安於現狀、框架效應、心理帳戶、處置
效應
◎詳細比較系統一（快思）vs.系統二（慢想）
◎心理動力論如何幫助人們理解投資心理學？
◎說明「人vs.模型」的判斷競賽研究

◎The evolution of behavioral decision-making theory
◎Explain prospect theory and its development of "behavioral finance"
◎Examples to illustrate various cognitive biases:
Ignore parent group probability, representational wisdom, accessibility wisdom, anchor point and adjustment bias,
Endowment effect, loss avoidance, status quo, framing effect, mental accounting, disposition
effect
◎Detailed comparison of System 1 (Fast Thinking) vs. System 2 (Slow Thinking)
◎How does psychodynamic theory help people understand investment psychology?
◎Explain the research on the judgment competition of "Human vs. Model"

【教科書】無

【參考書】
《管理與商業心理學》第11章，林財丁著，滄海書局。
《誰都逃不過的10大心理陷阱》鄭毓煌/蘇丹，智勝文化。
《快思慢想》Kahneman著/洪蘭譯，天下文化。

【網路資料】
不定期公布相關超連結於「東海EMBA投資心理學」FB社團

【Textbook】None

【Reference Book】
Chapter 11 of "Management and Business Psychology", written by Lin Caiding, Canghai Bookstore.
"Top 10 Psychological Traps No One Can Escape" Zheng Yuhuang/Sudan, outsmarting culture.
"Think Fast, Slow" written by Kahneman/translated by Hong Lan, World Culture.

【Online information】
From time to time, relevant hyperlinks will be published in the "Donghai EMBA Investment Psychology" FB community