本課程旨在幫助高階經理人探索心理盲點與認知陷阱，避免決策時犯下知覺性或動機性偏誤。投資學為「投資IQ」加分，投資心理學增長「投資EQ」。本課程協助學員避開決策盲點，減少錯誤的投資決策。This course is intended to help senior managers explore psychological blindness and cognitive traps, and avoid incisive or dynamic bias when making decisions. Investment studies add points to "Investment IQ" and investment psychology grows "Investment EQ". This course helps students avoid decision blindness and reduce incorrect investment decisions.
◎行為決策理論的演進過程
◎說明展望理論（prospect theory）及其開展之「行為財務學」
◎舉例說明各項捷思的認知偏誤：
忽視母群機率、代表性捷思、易取性捷思、錨點與調整偏誤、
原賦效應、損失趨避、安於現狀、框架效應、心理帳戶、處置
效應
◎詳細比較系統一（快思）vs.系統二（慢想）
◎心理動力論如何幫助人們理解投資心理學？
◎說明「人vs.模型」的判斷競賽研究
◎The evolution of behavioral decision theory
◎ Explain prospect theory and its "behavioral financial study"
◎Example illustrates the perceptual bias of each Jiesi:
Ignore the chance of parent group, representative clever thinking, easy clever thinking, snatch and adjustment bias,
Original effect, avoidance of misconduct, stability in the present situation, framework effect, psychological account, disposal
Effective
◎Detailed comparison of system one (Quick Sense) vs. System two (Slow Thought)
◎How does psychological motivation theory help people understand investment psychology?
◎ Research on the judgment competition that explains the "human vs. model"
【教科書】無
【參考書】
《管理與商業心理學》第11章，林財丁著，滄海書局。
《誰都逃不過的10大心理陷阱》鄭毓煌/蘇丹，智勝文化。
《快思慢想》Kahneman著/洪蘭譯，天下文化。
【網路資料】
不定期公布相關超連結於「東海EMBA投資心理學」FB社團
【Textbook】None
【Reference Book】
Chapter 11 of "Management and Business Psychology", written by Lin Fangding, Huahai Bookstore.
"The 10 Psychological Traps Who Can't Escape" Zheng Yuhuang/Su Dan, Wisdom Culture.
"Fast Thoughts and Slow Thoughts" by Kahneman/Reprinted by Hong Lan, the world's culture.
【Internet data】
Related oversights are announced from time to time in the "Tonghai EMBA Investment Psychology" FB Society
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 投資心理自我剖析投資心理自我剖析 Self-analysis of investment psychology |
50 | 心得報告與分享（無紙筆測驗） |
| 上課參與/FB互動上課參與/FB互動 Participate in /FB interaction in class |
50 |
