5874 - 企業實作專題
Implementing Enterprise Topics
教育目標 Course Target
透過競賽學習、觀摩學習、商務談判等訓練，強化職場適應性及反應性，並增加日本企業的經驗分享，期末以企業實際專案的實作為題進行報告。
Through competition learning, observation learning, business negotiation and other training, the adaptability and responsiveness in the workplace will be strengthened, and the experience sharing of Japanese companies will be increased. At the end of the period, a report will be given on the implementation of actual corporate projects.
課程概述 Course Description
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple country markets. Global marketing management includes three tasks: overseas market entry, local marketing management in overseas markets, and global marketing management.
參考書目 Reference Books
自編講義
Self-compiled handouts
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時作業 Daily homework |
20 | |
|
期中考試 midterm exam |
20 | |
|
期末報告 Final report |
40 | |
|
課堂參與、出席 class participation, attendance |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5874
- 學分 Credit: 0-3
-
上課時間 Course Time:Tuesday/10,11,12[M479]
-
授課教師 Teacher:周瑛琪/李正賢/范世億
-
修課班級 Class:共選修3-碩(企管系開)
-
選課備註 Memo:開放全校3年級以上選修。
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.