透過競賽學習、觀摩學習、商務談判等訓練，強化職場適應性及反應性，並增加日本企業的經驗分享，期末以企業實際專案的實作為題進行報告。
Through competition learning, motorcycle learning, business discussion and other training, we will strengthen the field's adaptability and responsiveness, and increase the experience sharing of Japanese companies. At the end of the period, we will report on the actual work of corporate actual projects.
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple national markets. Global marketing management includes three tasks: overseas market entry, local marketing management of overseas markets, and global marketing management.
自編講義
Self-edited lecture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業平時作業 Normal operation |
20 | |
| 期中考試期中考試 Midterm exam |
20 | |
| 期末報告期末報告 Final report |
40 | |
| 課堂參與、出席課堂參與、出席 Class attendance and attendance |
20 |
