課程目標：1.探討當代世界文化創意產業先進國家發展之發想潮流。
2.培育生活美學與厚植文化底蘊，拓展微型文創產業基本能力，以利接軌未來職涯發展。
課程內涵
二十一世紀是一個以創新為主的知識經濟時代，文化創意產業與國家發展均必須以「全球思考、在地行動」的宏觀視野去規劃，藉由文化底蘊、藝術創作與商業機制以凸顯台灣的國際文化形象。1900年世界博覽會在巴黎舉行，金碧輝煌的巴黎大、小皇宮博物館和亞歷山大三世橋，都是這次展覽會留下的紀念物。就在那次展覽會，北歐的丹麥已經展出他們的工藝品，利用「文化創意產業」與世界溝通。1997年工黨當政的英國，率先將「文化創意」列為國家經濟政策，之後短短五年內改變了英國的經濟體質，文化創意產業也躍升為英國第二重要的產業。此後世界各國紛紛在既有基礎上推動文化創意產業，帶動二十一世紀新的經濟風潮。算起來，台灣意識到文化創意的重要，遠遠落後歐洲一個距離。
2002年行政院將「文化創意產業」列入國家重大政策，本課程希望同學們了解︰思想的演變絕非僅靠個人創意，對環境的警覺和與既存視野的對話尤其重要，尤其是當代文化/文藝之混種、跨界現象，期能由淺入深，能為同學建立理論認識的基礎，能深入地了解當代文化景觀與文創產業風貌之產生機制、意義內涵、社會影響和分布。韓國，與東亞地區國家一樣，在力求上游歷程中勇往直前，其成果令人刮目相看。就其文創產業來看，直追歐美風尚，有超越台灣、日本之企圖。當然這是由國家製訂一個良好的政策，也是國家整體上進的機制，更令人感佩的是，凡能提升國家形象者，不論官方或民間單位，政府均在人力、財力上盡量支持，致使韓國文藝界朋友，無不卯足力量向前衝。以韓劇：「大長今」為例，其收視對象廣及國外，其場景已發展成熱門觀光景點，其相關文化創意產品已締造附加高經濟價值，為世界各國所仿傚。泰國也因為向英國學習之後，大量邀請國際級設計師參與推動傳統工藝升級，短短一年就把傳統工藝推上國際市場。泰國菜如今在世界各地造成流行，當更多人對泰國工藝、佳餚感到好奇，受惠的就是泰國觀光產業。
台灣四周環海，擁有青山綠水｢美麗寶島｣之稱，尤其教育普及，更有發展文創產業之優勢條件；如以竹山的竹文化為例，原承傳統的精神，引發了食用外的意義，且在實用領域，可製作的竹藝，幾乎使台灣人成為竹民族的標記。又如陶藝作品，除了頗具歷史的水里蛇窯製陶外，中華民族長久以來有優秀的歷史所撥散的陶瓷藝術舉世聞名，陳立恆先生締造優良的成品｢法藍瓷｣已發展成擁有世界高知名度的文創品牌；若能引發更多青年學生加入現代性的創作，其活絡程度可想而知。
依據行政院「文化創意產業推動小組」參考聯合國教科文組織和英國政府對文創產業的定義，並考慮台灣文化的特質，將「文化創意產業」定義為「源自創意與文化積累，透過財產的形成與運用，具有創造財富與就業機會潛力，並促進整體生活環境提升的行業」，包括視覺藝術、音樂、表演藝術、文化展演設施、工藝、電影、廣告、電視、數位休閒娛樂、出版、設計產業、品牌時尚設計、建築設計、創意生活等十三項。所以本課程簡介多面向的文創產業思潮與文藝理論的主要論述與其緣起背景，這門課也對如何運用所介紹的文創產業實務從事文化分析及文化市場與文創產值做初步的介紹及示範。其課程內涵具體條列如下：
1.舉例介紹英、法、日、韓、美、臺海兩岸等世界文創產業先進國家發展趨勢
2.創意台灣－文創產業發展方案（含文創領頭羊與六大旗艦產業分析）
3.打造故宮成為－台灣文化創意旗艦產業應用重鎮
4.文創產業六大旗艦計畫（1）電視內容產業（2）電影產業（3）流行音樂（4）數位內容（5）產業設計（6）工藝產業
5.孵化社區總體營造生活美學經營發展之策略，培育申請公部門「微型文化青年創業」企畫書與簡報之寫作能力。
Course objectives: 1. Explore the development trends of advanced countries in the contemporary world's cultural creative industry.
2. Cultivate life aesthetics and cultivate cultural foundation, and expand the basic capabilities of micro-literature creation to facilitate future career development.
Course content
The Twenty-first Century is an intellectual and economic era that focuses on innovation. Cultural creative industry and national development must be planned with the macro vision of "global thinking and local action", and highlight Taiwan's international cultural image through cultural background, artistic creation and business mechanisms. The World Expo was held in Paris in 1900. The grand Paris, the Little Palace Museum and the III Bridge of Asia are all memorials left by this exhibition. At that exhibition, Denmark in Northern Europe had already exhibited their artifacts, using "cultural creative industry" to communicate with the world. In 1997, the British government was in power, and took the lead in listing "cultural creativity" as the national economic policy. After that, it changed the economic quality of the UK in just five years, and the cultural creativity industry was also promoted to the second most important industry in the UK. Since then, countries around the world have promoted cultural creative industries on existing foundations and brought about a new economic trend in the 21st century. In short, Taiwan realized the importance of cultural creativity and was far behind Europe.
In 2002, the Executive Yuan included "Cultural Creative Industry" as a major national policy. This course hopes that students will understand that the evolution of ideas is not only personal creativity, but is particularly important for the environmental awareness and dialogue with existing vision, especially the mixture and cross-border phenomena of contemporary culture/literature. It is expected to go from purity to deeper, establish a theoretical foundation for students, and have an in-depth understanding of the generation mechanism, meaningful connotation, social influence and distribution of contemporary cultural landscapes and cultural creative industry. South Korea, like the Eastern Asian countries, has made great achievements in moving forward bravely in the process of striving to reach the upper reaches. Judging from his literary creation industry, it directly catches up with European and American styles, and has plans to surpass Taiwan and Japan. Of course, this is a good policy ordered by the country and an improved mechanism for the country as a whole. What is even more admirable is that anyone who can enhance the country's image will support the human and financial resources as much as possible, regardless of the official or private units, which has led to all friends in the Korean literary and artistic circles to move forward. Taking Korean drama "Great Times" as an example, its audiences are wide and abroad, and its scenes have developed into a popular sight. Its related cultural creative products have been created with high economic value, which is imitated by countries around the world. After learning from the UK, Thailand also invited a large number of international designers to participate in promoting the upgrading of traditional craftsmanship, and in just one year it pushed traditional craftsmanship to the international market. Thai cuisine is now becoming popular all over the world. As more people are curious about Thai arts and gays, the Thai tourist industry is benefiting from it.
The sea around Taiwan is known as "Beautiful Baby Island" with green mountains and green waters, especially popular education, and the advantages of developing cultural and creative industries. For example, taking the bamboo culture of Zhushan as an example, the original spirit of tradition has led to the meaning of eating. In the practical field, the bamboo art that can be made almost makes Taiwanese people the mark of the bamboo nation. For example, in addition to the historical water snake pottery, the ceramic art that has been scattered by the Chinese nation for a long time has been famous for its outstanding history. Mr. Chen Liheng's excellent finished product "French Blue Porcelain" has developed into a world-renowned literary brand. If it can attract more young students to join modern creations, its living level can be imagined.
According to the Executive Yuan’s “Cultural Creative Industry Promotion Group”, referring to the definition of cultural and creative industries by the United Nations Educational and Cultural Organization and the British government on cultural and creative industries, and considering the characteristics of Taiwanese culture, the “Cultural Creative Industry” is defined as “from creativity and cultural accumulation, through the formation and use of wealth, and through the creation and use of wealth, it has the creation of wealth and wealth. We have the opportunity to gain potential and promote the improvement of the overall living environment," including visual art, music, performance art, cultural exhibition and performance facilities, art, film, advertising, television, digital leisure and entertainment, publishing, design, brand fashion design, architecture design, creative life and other thirteen items. Therefore, this course introduces the main discussions and context of the multi-oriented literary creation trend and literary theory. This course also provides a preliminary introduction and demonstration of how to use the introduced literary creation practices in cultural analysis, cultural market and cultural creation value. The specific details of the course connotation are as follows:
1. Examples introduce the development trends of world cultural and creative industries such as Britain, France, Japan, South Korea, the United States, and Taiwan.
2. Creative Taiwan - Wencai Industry Development Plan (including analysis of Wencai Leader and Six Major Flagships)
3. Create a palace to become a major town for Taiwan’s cultural creativity flag industry application
4. Six major cultural and creative industry plans (1) TV content industry (2) movie industry (3) pop music (4) digital content (5) industry design (6) industrial industry
5. Incubate the strategies for the overall development of life aesthetics business in the community, and cultivate the writing ability of applying for the "Micro-Cultural Youth Entrepreneurship" of the Public Department.
于國華等（2004）。《文化創意產業實務全書》。台北，財團法人國家文化藝術基金會，商周出版。
王玉齡(2004)。〈視覺藝術產業的商機〉，《視覺藝術─從在地到全球的人文產業思考》。台北:典藏。
賴聲川（2006）。《創意學》。台北：天下雜誌。
陳育平（2006）。《原鄉時尚》。台北：天下雜誌出版社。
In Guohua et al. (2004). "The Complete Book of Cultural Creative Industry". Taipei, National Cultural and Art Foundation of Financial Group, published by Shang and Zhou dynasties.
Wang Yureng (2004). "The Business of Visual Arts Industry", "Visual Arts-Thinking on Humanities from Local to Global". Taipei: Collection.
Jon Chuan (2006). "Creative Learning". Taipei: The World Magazine.
Chen Yuping (2006). "Original Country Fashion". Taipei: Tianxia Magazine Publishing House.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席勤惰出席勤惰 Attendant diligence |
20 | |
| 文創作業（LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作）文創作業（LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作） Creative business (LOGO creative brand design, creative ideas for driftwood or stone materials) |
30 | 1.LOGO創業品牌設計個人作業2.漂流木、石頭或其他材料創意發想等分組創作 |
| 期中｢微型環保生活美學文創燈飾｣分組創作期中｢微型環保生活美學文創燈飾｣分組創作 Mid-term "Miniature Environmental Protection Life Artistic Literature Creation Light" sub-creation |
20 | |
| 期末考期末考 Final exam |
30 |
