民意調查已被企業、政府與媒體等機關廣泛運利，目的是要瞭解民眾的政策意見與對於公共服務的偏好。民意調查的實施有其理論層面與操作層面，而本課程的目標就是讓同學認識調查的理論概念與實際操作的技巧，並藉由實際演練，讓同學在理論與實務上都能有廣泛的收穫。
本課程內容包含理論引導與實務練習，分成三大部分：
1.民意調查的理論介紹：主要說明民意的特性、蒐集民意的調查方式、問卷設計的重要概念，並認識民意調查的倫理。
2.調查資料的取得與分析：基礎統計方法的提示、SPSS操作，報表分析，民意調查案例閱讀。
3.民意調查報告的判讀與撰寫：透過案例示範與教學，學習民意調查報告的寫作與分析方式，最後使用個案演練的調查資料，在說明調查目的與資料後，同學可以撰寫出一份完整的民意調查報告。
Public opinion surveys have been widely benefited by enterprises, governments, media and other agencies, with the aim of understanding the policy opinions of the people and their preferences for public services. The implementation of public opinion surveys has its own theoretical and operational aspects, and the purpose of this course is to allow students to understand the theoretical concepts and practical operation skills of surveys, and through actual practice, students can gain a broad understanding of theory and practice.
The content of this course includes theoretical guidance and practical practice, which is divided into three parts:
1. Theoretical introduction of public opinion surveys: mainly explains the characteristics of public opinion, the investigation method of collecting public opinion, the important concepts of questionnaire design, and understands the ethics of public opinion surveys.
2. Acquisition and analysis of survey data: prompts of basic statistical methods, SPSS operations, report analysis, and reading of public opinion survey cases.
3. Reading and writing of public opinion investigation reports: Through case demonstration and teaching, learn the writing and analysis methods of public opinion investigation reports, and finally use the investigation data of a case practice. After explaining the purpose and information of the investigation, students can write a complete public opinion investigation report.
主要教材：汪志忠，2019，公共服務需求與民意調查分析入門（待出版）．
Main textbooks: Wang Zhizhong, 2019, Public service needs and public opinion survey analysis (to be published).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
20 | |
| 民調案例報告（口頭報告）民調案例報告（口頭報告） Civilian case report (oral report) |
30 | 使用國內外政府機關所公布之完整民調報告 |
| 民意調查期末報告民意調查期末報告 Public opinion survey final report |
50 |
