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1595 - 數位創業實作 Digital Entrepreneurship Practices


教育目標 Course Target

1. 學習數位創業所需基礎知識及模式。 2. 學習設立公司及相應之組織架構與內控制度 3. 了解全球運籌的管理策略與概念 4. 學習物流體系設計與規劃及決策工具 5. 學習商務網站系統設計與規劃及數位行銷 6. 學習撰寫營運計劃書 7. 學習籌措資金 8. 讓學生經歷數位創業歷程。 9. 讓學生跨領域合作並實作數位創業雛型。 10.培養同學溝通能力及問題分析解決能力 11.培養團隊合作能力 12.運用社群媒體(social media)進行溝通或顧客關係經營 13.善用各種數位行銷工具,培養數位應用與創新能力1. Learn basic knowledge and patterns required for digital creation. 2. Learn to establish a company and the corresponding organizational structure and internal control system 3. Understand management strategies and concepts of global operations 4. Learn logistics system design, planning and decision-making tools 5. Learn business website system design and planning and digital marketing 6. Learn to write a business plan 7. Learning Measures Funds 8. Let students undergo digital entrepreneurial journey. 9. Let students cooperate across the domain and implement digital entrepreneurial models. 10. Cultivate students' communication skills and problem analysis and resolution skills 11. Cultivate team cooperation capabilities 12. Use social media to conduct communication or customer relationship business 13. Make good use of various digital marketing tools to cultivate digital application and innovation capabilities


參考書目 Reference Books

無 ,授課老師自製講義
No, the teacher's self-produced lecture


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
期中專題進度報告期中專題進度報告
Mid-term topic progress report
20
專題成果發表專題成果發表
Special results are published
40
專題參與度專題參與度
Topic Participation
40

授課大綱 Course Plan

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Course Information

Description

學分 Credit:0-3
上課時間 Course Time:
授課教師 Teacher:張譽騰/吳立偉/張明輝
修課班級 Class:管院3,4 (會計系開)
選課備註 Memo:上課採專題方式,時間另訂與老師確認
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 18 person in the class.
目前選課人數為 18 人。

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