1595 - 數位創業實作
Digital Entrepreneurship Practices
教育目標 Course Target
1. 學習數位創業所需基礎知識及模式。
2. 學習設立公司及相應之組織架構與內控制度
3. 了解全球運籌的管理策略與概念
4. 學習物流體系設計與規劃及決策工具
5. 學習商務網站系統設計與規劃及數位行銷
6. 學習撰寫營運計劃書
7. 學習籌措資金
8. 讓學生經歷數位創業歷程。
9. 讓學生跨領域合作並實作數位創業雛型。
10.培養同學溝通能力及問題分析解決能力
11.培養團隊合作能力
12.運用社群媒體(social media)進行溝通或顧客關係經營
13.善用各種數位行銷工具，培養數位應用與創新能力
1. Learn the basic knowledge and models required for digital entrepreneurship.
2. Learn to set up a company and the corresponding organizational structure and internal control system
3. Understand the management strategies and concepts of global logistics
4. Learn logistics system design and planning and decision-making tools
5. Learn business website system design and planning and digital marketing
6. Learn to write a business plan
7. Learn to raise funds
8. Let students experience the digital entrepreneurship journey.
9. Allow students to collaborate across fields and implement digital entrepreneurial prototypes.
10. Cultivate students’ communication skills and problem analysis and solving skills
11. Develop teamwork skills
12. Use social media for communication or customer relationship management
13. Make good use of various digital marketing tools and cultivate digital application and innovation capabilities
參考書目 Reference Books
無 ，授課老師自製講義
None, the instructor makes the handouts
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中專題進度報告 Mid-term progress report |
20 | |
|
專題成果發表 Publication of special topic results |
40 | |
|
專題參與度 topic participation |
40 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1595
- 學分 Credit: 0-3
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上課時間 Course Time:
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授課教師 Teacher:張譽騰/吳立偉/張明輝
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修課班級 Class:管院3,4 (會計系開)
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選課備註 Memo:上課採專題方式，時間另訂與老師確認
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