To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis.During the course, we will examine the dynamic nature of today’s organizations and the rewards and challenges for individuals who will be members of those organizations.
To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis. During the course, we will examine the dynamic nature of today’s organizations and the rewards and challenges for individuals who will be members of those organizations.
策略管理為企業管理領域的高階整合性課程，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the enterprise management field. It is a high-level course for operators to decide what business to run and how to run the business in order to make profits, grow or survive. The course content covers three parts: policy formation, policy execution and policy control.
Grant, Robert. M. (2010) Contemporary Strategy Analysis: Concepts, Techniques, Applications, 7th ed., Blackwell Publishing（中譯本：『現代策略管理』，劉恆逸譯，第六版，華泰文化出版）
Grant, Robert. M. (2010) Contemporary Strategy Analysis: Concepts, Techniques, Applications, 7th ed., Blackwell Publishing (Chinese translation: "Modern Strategy Management", Liu Hengyi Translation, Sixth Edition, Huatai Culture Publishing)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class participationClass participation Class participation |
20 | |
| Group PresentationGroup Presentation Group Presentation |
30 | |
| Case Write-UpsCase Write-Ups Case Write-Ups |
10 | |
| Final Project Final Project Final Project |
20 | |
| Final examsFinal exams Final exams |
20 |
