企業公共關係以行銷管理中行銷組合4P's中推廣組合為課程核心 以行政管理 大眾傳播為輔 規劃出4點方向
1. 企業識別體系與品牌經營
2. 社區與政治關係
3. 財務公關
4. 策略公關Enterprise public relations are based on the marketing combination of 4P's promotion combination as the core of the course, with administrative management and public communication as the leader, and plan out 4 directions
1. Corporate identification system and brand operation
2. Community and political relations
3. Financial Public Account
4. Strategic Public
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements of the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. that adds a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
行銷管理 林建煌 華泰文化出版
Marketing Management Lin Jianhuang Huatai Culture Publishing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考30% 期末考40% 作業15% 討論15%期中考30% 期末考40% 作業15% 討論15% Midterm exam 30% Final exam 40% Work 15% Discussion 15% |
100 | 作業為媒體關係中新聞稿撰寫 |
