1474 - 企業公共關係
Corporate Public Relations
教育目標 Course Target
企業公共關係以行銷管理中行銷組合4P's中推廣組合為課程核心 以行政管理 大眾傳播為輔 規劃出4點方向
1. 企業識別體系與品牌經營
2. 社區與政治關係
3. 財務公關
4. 策略公關
Corporate public relations takes the promotion mix in the 4P's of marketing mix in marketing management as the core of the course, supplemented by administrative management and mass communication, and plans out four directions.
1. Corporate identity system and brand management
2. Community and political relations
3. Financial PR
4. Strategic PR
課程概述 Course Description
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relations, which is one of the promotion elements in the 4Ps of marketing courses, referred to as P.R.. Due to the emphasis on public relations by governments and enterprises, P.R. is also called 4Ps with a P added to become 5Ps. This shows the degree of emphasis. This course focuses on case studies, supplemented by theory, and teaches students how to achieve marketing goals through communication and public relations methods. It is an easy course but can learn a lot of practical things.
參考書目 Reference Books
行銷管理 林建煌 華泰文化出版
Marketing Management Lin Jianhuang Huatai Culture Publishing
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考30% 期末考40% 作業15% 討論15% Midterm exam 30%, final exam 40%, homework 15%, discussion 15% |
100 | 作業為媒體關係中新聞稿撰寫 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1474
- 學分 Credit: 0-3
-
上課時間 Course Time:Monday/5,6,7[M218]
-
授課教師 Teacher:王友民
-
修課班級 Class:國貿系2-4
-
選課備註 Memo:欲加選者，第1週出席，優先選課。
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.