顧客是企業獲利的關鍵，因此維持良好的顧客關係成為企業營運的核心課題。本課程旨在於使學生了解顧客關係管理對健康與休閒相關企業經營的重要性，並學習如何產生顧客價值與維持良好顧客關係，以增加企業競爭力。課程內容以「理論」、「個案」和「實務」進行內容設計，協助同學透過個案來學習理論，並藉由小組報告進行實務應用。Customers are the key to corporate profitability, so maintaining a good customer relationship has become the core subject of corporate operations. This course is designed to enable students to understand the importance of customer relationship management for health and leisure-related corporate operations, and to learn how to generate customer value and maintain good customer relationships to increase corporate competitiveness. The course content is designed with "theory", "case" and "actual", which helps students learn theoretical discussions through cases and apply them through group reports.
戴國良(2016) 顧客關係管理: 精華理論與實務案例 (第二版)台北市: 五南圖書
Dai Guoliang (2016) Customer Relations Management: Exquisite Theory and Practical Cases (Second Edition) Taipei City: Wunan Book
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 考試考試 exam |
30 | |
| 實作評量與報告實作評量與報告 Actual evaluation and report |
40 | |
| 出席成績出席成績 Attendance |
15 | |
| 平時課堂討論與表現平時課堂討論與表現 Conventional class discussions and expressions |
15 |
