隨著台灣產業結構從製造代工、科技研發，走向品牌行銷與創新設計，促使台灣廠商更必須面臨改變，學習創新(innovation)更與創業精神(entrepreneurship)更因應下一波全球化競爭的來臨。當設計逐漸被商場重視，商業經營和設計企劃成為密不可分的關係之際，設計者不僅僅要俱備美學、藝術與創新的思維，更要讓好的設計轉化成商業模式上的成功案例。本課程主要教學理念為培養同學們「設計的品牌意識」，如何將創新想法與設計運用在產品或服務企畫上，使設計者同時俱備企劃與品牌行銷的能力、從企劃提案的撰寫，了解設計企劃與商業模式的運用，並從市場需求了解設計創新價值與品牌行銷的重要性。With the development of Taiwan's industry structure from manufacturing OEM and scientific research and development, it is moving towards brand marketing and innovative design, which has prompted Taiwanese manufacturers to face changes, and learn innovation and entrepreneurial spirit and entrepreneurial spirit are more in line with the next wave of global competition. As designs are gradually being valued by the business, business operations and design initiatives become inseparable relationships. Designers should not only prepare aesthetics, art and innovative thinking, but also transform good designs into successful cases in business models. The main teaching concept of this course is to cultivate students' "designed brand awareness", how to apply innovative ideas and designs to product or service companies, so that designers can prepare the ability to conduct enterprise and brand marketing, write enterprise proposals, understand the application of design enterprise and business models, and understand the importance of design innovation value and brand marketing from market needs.
TBSA商務企劃能力檢定學習手冊(進階版)
作者：TBSA專業顧問講師群
出版：社團法人台灣商務策劃協會
Bilton, Chris、向勇譯(2010)。創意與管理：從創意產業到創意管理。 北京市:新世界出版社。
Brown, Tim、吳莉君譯(2010)。設計思考改造世界。台北:聯經出版。
Howkins, John、李璞良譯(2003)。創意經濟：好點子變成好生意。台北:典藏藝術家庭出版。
TBSA Business Enterprise Planning Capability Certification Learning Manual (Advanced Edition)
Author: TBSA Professional Consultant Talent Group
Published: Taiwan Business Planning Association, a member of the social group,
Bilton, Chris, Xiang Yonglu (2010). Creativity and Management: From creative industry to creative management. Beijing: New World Press.
Brown, Tim, Wu Lijun Lu (2010). Design and think about transforming the world. Taipei: Published in the Internet.
Howkins, John, Li Puliang (2003). Creative Economy: Good point turns into good business. Taipei: Collection Art Family Publishing.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 Regular achievements |
30 | 出席與討論 |
| 期中作業期中作業 Midterm operation |
30 | 期中發表 |
| 期末作業期末作業 Final operation |
5 | 期末發表 |
