1.學習與分析各種不同的商業模式，以做為餐旅企業在經營管理上的策略依據。
2.透過系統化的整理，使研習者逐步理解餐旅業經營上各種商業模式的關鍵脈絡，可協助研習者提升自身在企業經營與開創新事業的能力。
3.新商業模式的出現，具有其不可預測性，唯有具備商業敏銳度能夠把握商機的人，才能迅速崛起，故本課程將帶領同學針對既有的商業模式進行分析並提出優化建議，甚或進一步發掘新的顧客需求，對各種商業元素進行融合，嘗試提出新的餐旅商業模式。
4.培養碩專班同學對於商業分析的條理化能力與合理評價能力，以產生共學、共創的產業價值連結效益。
1. Learn and analyze various different business models to serve as a strategic basis for catering and tourism companies in business management.
2. Through systematic organization, researchers can gradually understand the key links of various business models in restaurant and tourism, which can help researchers improve their ability to operate and start innovative businesses in enterprises.
3. The emergence of the new business model is unpredictable. Only those who have business sensitivity and can grasp the business opportunities quickly rise. Therefore, this course will bring students to analyze the existing business model and put forward optimized suggestions, or even further explore new customer needs, integrate various business elements, and try to propose a new restaurant and tourism business model.
4. Cultivate the physical and chemical abilities and reasonable evaluation abilities of business analysis in the judiciary class to generate the benefits of co-education and co-creation of industry value linkage.
透過商業模式的研究與探討可協助本系學生實現客戶價值最大化、整合企業運行的各內外要素，進而形成一個完整、高效率且具有獨特核心競爭力的運作系統，並通過不斷優化的過程滿足顧客需求、實現顧客價值主張，同時使餐旅企業系統達成持續獲利的最終目標。
Through the research and exploration of business models, students in this department can help maximize customer value and integrate all internal and external factors of corporate operations, thereby forming a complete, efficient and unique core competitiveness operation system, and meet customer needs and realize customer value through continuous optimization processes, and at the same time, the catering and tourism enterprise system achieves the ultimate goal of continuous profitability.
1.三谷宏治(2016)，你怎麼賣，比你賣什麼更重要：史上最強的70個商業模式，先覺出版社。
2.Alexander Osterwalder (2012)，獲利世代：自己動手，畫出你的商業模式，早安財經。
1. Hiroji Mitani (2016), how you sell is more important than what you sell: the 70 most powerful business models in history, first look at the publishing house.
2.Alexander Osterwalder (2012), Profit generation: Take your own hands and draw your business model, good morning money.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課程討論與分享課程討論與分享 Course discussion and sharing |
40 | |
| 期末提案報告期末提案報告 Final proposal report |
60 |
