本課程透過講授、與討論的多元教學方式,強化同學的課程參與。透過討論的參與學習方式,期待可強化對於課程內容的理解。經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學,則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念,由需求面、廠商生產面,延伸討論到市場訂價等相關策略。This course enhances the course participation of classmates through a diverse teaching method of lectures, discussions and discussions. Through discussion and learning methods, we hope to strengthen our understanding of course content. Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
這是一門跨學科的課程,以交易成本的觀點來解析經濟組織(主要是企業)的管理問題。涵蓋主題為:管理學中的溝通、協題和誘因問題。經由這門課,學生可瞭解企業的運作模式和管理問題的本質,並對這些問題的解決有初步的掌握。
This is an interdisciplinary course that analyzes the management problems of economic organizations (mainly enterprises) based on the perspective of transaction costs. The topics are: communication, cooperation and inducement problems in management. Through this course, students can understand the operation model of the enterprise and the nature of management problems, and have a preliminary understanding of the solution to these problems.
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris(2011) Economics for managers, 12e, Cengage Learning Asia Pte. Ltd.
胡均立等人編譯 (2010) 《管理經濟學》,華泰出版社。
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris (2011) Economics for managers, 12e, Cengage Learning Asia Pte. Ltd.
Edited by Hu Junli et al. (2010) "Management Economics", Huatai Publishing House.
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