6372 - 大數據分析專題 英授 Taught in English
Seminar in Big Data Analytics
教育目標 Course Target
2012年10月《哈佛商業評論》(Harvard Business Review)將資料科學家(data scientist)稱為「21世紀最性感的工作」(Data Scientist: The Sexiest Job of the 21st Century),這是因應大數據(Big Data)、或巨量資料潮流所造就的新職種中,最具代表性的,是能透過電腦演算分析資料、解讀意義。資料科學家是未來職場中最炙手可熱的明星職業,根據資料軟體相關業者指出,具備資料蒐集與分析的碩士畢業生,「起薪起碼44K起跳!」如果有一年至兩年經驗的資料探勘人才,平均月薪甚至領到七萬元,都不是問題,換句話說,成為資料科學家,等於擁有一張年薪百萬元的入場券。
《哈佛商業評論》曾為資料科學家下了一個定義:「資料科學家是懂得從今日如海嘯般非結構化資訊中,撈出重要商業問題解答的一群人。」事實上,資料科學家不只是要像哥倫布般,在茫茫大海中打開探照燈,找出有用的資料,還要如偵探小說家愛倫坡一樣,審視手上的資料,推理出問題的答案。
因此,本課程旨在帶領行政管理暨政策學系碩士班學生進入大數據、問題解決與決策分析的理論與實務殿堂,提供學生一場域,藉由R程式語言為工具、以議題為導向、結合跨領域專長的專題形式,學習有關大數據資料科學與循證(evidence-based)公共決策結合的基礎概念、與相關技術等,也為同學將來成為資料科學家做準備。課程內容主題包括:政府開放資料(Open Data)、大數據與資料分析(Big Data Analysis)、R語言、文字資料探勘與SAS Enterprise Miner、以及互動式資料視覺化Tableau等軟體的應用。
In October 2012, the Harvard Business Review called data scientist "Data Scientist: The Sexiest Job of the 21st Century." This is the most representative of the new jobs created in response to the trend of Big Data or huge amounts of data, which can analyze data and interpret meaning through computer calculations. Data scientists are the hottest star professions in the future workplace. According to data software related industry players, graduates with a master's degree in data collection and analysis, "the starting salary starts at least 44K!" If data exploration talents have one to two years of experience, the average monthly salary can even be 70,000 yuan, which is not a problem. In other words, becoming a data scientist is equivalent to having a ticket to an annual salary of one million yuan.
"Harvard Business Review" once defined a data scientist: "Data scientists are a group of people who know how to fish out answers to important business questions from today's tsunami of unstructured information." In fact, data scientists not only have to turn on searchlights in the vast sea to find useful information like Columbus, but also like detective novelist Edgar Allan Poe, examine the data at hand and deduce answers to questions.
Therefore, this course aims to lead students in the master's class of the Department of Administration and Policy into the theoretical and practical realm of big data, problem solving and decision analysis, and provide students with a field where they can use R programming language as a tool, issue-oriented, and combination The special topic format of cross-field expertise allows students to learn basic concepts and related technologies related to the integration of big data science and evidence-based public decision-making, and also prepare students to become data scientists in the future. Course content topics include: government open data (Open Data), big data and data analysis (Big Data Analysis), R language, text data exploration and SAS Enterprise Miner, as well as the application of interactive data visualization software such as Tableau.
參考書目 Reference Books
1. R語言--邁向 Big Data之路(最新版)。作者:洪錦魁,蔡桂宏。出版社:上奇資訊。出版日期:2017-6-18。
2. 中、英文書籍與期刊論文。
1. R language--the road to Big Data (latest version). Authors: Hong Jinkui, Cai Guihong. Publisher: Shangqi Information. Publication date: 2017-6-18.
2. Chinese and English books and journal articles.
評分方式 Grading
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授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6372
- 學分 Credit: 3-0
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上課時間 Course Time:Monday/6,7,Tuesday/5
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授課教師 Teacher:項 靖
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修課班級 Class:行政碩1,2
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