5928 - 行銷策略
Marketing Strategy
教育目標 Course Target
了解行銷策略規劃及控制的過程
Understand marketing strategy planning and control processes
參考書目 Reference Books
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Joirnal of Retailing
策略行銷分析 邱志聖
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Journal of Retailing
Strategic Marketing Analysis Qiu Zhisheng
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 Midterm exam |
35 | |
|
期末考 Final exam |
35 | |
|
課堂參與 Class Participation |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5928
- 學分 Credit: 3-0
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上課時間 Course Time:Monday/2,3,4[M612]
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授課教師 Teacher:吳立偉
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修課班級 Class:國貿碩1,2
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選課備註 Memo:限本系10人選課，外系同學請至系辦公室人工加選。碩一核心必修課程
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