處在瞬息萬變知識經濟時代下，技術創新策略已經成為企業持續性競爭優勢與成長的原動力，然而，科技與技術創新是企業的武器，創新並不代表著企業的成功與成長，如何成功且不斷地推動技術與產品創新至市場中卻成為企業經理人的一大挑戰。因此本課程強調如何讓企業經理人有效率管理創新的力量，並從創新管理當代觀點與企業管理實務的角度，介紹技術創新策略相關理論與實際個案討論，適合企管系同學了解創新科技對企業所產生的影響，掌握新興科技所帶來的力量，藉由熟悉創新流程、商業模式設計與創新運用之有效策略做法，建立同學具備規劃、執行與評估企業的創新策略至實際企業環境之能力，成為一個具備因應知識經濟時代潮流的優秀管理者。
本課程適合企業管理研究所學生(包含非技術背景)，學習了解創新科技所帶來的力量與影響，並達成以下目標:

In the era of rapidly changing knowledge economy, technological innovation strategies have become the driving force for sustainable competitive advantage and growth of enterprises. However, technology and technological innovation are the weapons of enterprises. Innovation does not represent the success and growth of enterprises. How to successfully and continuously promote technology and product innovation to the market has become a major challenge for enterprise managers. Therefore, this course emphasizes how to enable business managers to effectively manage the power of innovation, and introduces relevant theories and practical case discussions on technological innovation strategies from the perspective of contemporary innovation management and business management practices. It is suitable for students in the Department of Business Administration to understand the impact of innovative technology on enterprises and master new technologies. The power brought by Xing Technology, through familiarity with the innovation process, business model design and effective strategies and practices of innovation application, will help students develop the ability to plan, implement and evaluate the company's innovation strategy and apply it to the actual corporate environment, and become an excellent manager who can adapt to the trend of the knowledge economy era.
This course is suitable for students of the Graduate School of Business Administration (including non-technical backgrounds) to learn about the power and impact of innovative technology and achieve the following goals:

Schilling, Melissa A. (2008). Strategic Management of Technological Innovation (2nd ed.). McGraw-Hill international Edition.中文版:李亭林 編譯 科技創新管理 華泰出版社
apiro,C. and Varian, 1999, Information Rules. Harvard Business School Press. 中文版:資訊經營法則 時報文化

Schilling, Melissa A. (2008). Strategic Management of Technological Innovation (2nd ed.). McGraw-Hill international Edition. Chinese version: Compiled by Li Tinglin Technological Innovation Management Huatai Publishing House
apiro,C. and Varian, 1999, Information Rules. Harvard Business School Press. Chinese version: Information Management Rules Times Culture