本課程從三個當前最重要的經濟議題，檢視經營策略的基本問題。重點包括企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係，確立差異化優勢。
第1,2週由教師講授，提供當前策略議題與經營策略基礎概念，奠定本學期授課基礎。第3週起，採用先由分組同學報告指定文獻與研討內涵，再由教師進行相關解說之方式，深化議題之探討。3-15週從指定一本著書與8篇文獻中進行分組登記。
1.三大經濟議題(全球製造回流、顧客價值、IoT)的管理意涵為何？
2.管理學發展僅百年。其發展簡史與經營策略出現的意義為何？
3.策略是意圖(計畫性)還是創發(學習性)？
4.優勢經營資源與1980年代的資訊革命
5.如何打破企業生命週期的魔咒：製造回流趨勢與高階製造
6.企業聯盟策略與2000年前後的網際網路發展？
7.如何建構可持續競爭優勢？
8.洞察智慧製造的本質
9.如何洞察科技與策略的動態變化？
10.製造趨勢與顧客價值之關連為何？
11.競爭定位與組織能力何者重要？
12.何謂事業系統策略？
13.社會脈絡如何影響產業網絡？
14.經營結構與競爭優勢的關聯為何？
15.企業如何邁向可持續經營？

This course examines the basic issues of business strategy from three of the most important current economic issues. The focus includes how companies adapt to changes in the external environment, understand the essential changes in information technology, strengthen organizational capabilities, gain insight into customer value, combine social context and competition and cooperation relationships, and establish differentiated advantages.
In the first and second weeks, teachers will teach, providing current strategic issues and basic concepts of business strategies, laying the foundation for this semester's teaching. Starting from the third week, students will be divided into groups to report on the designated literature and discussion content, and then the teacher will provide relevant explanations to deepen the discussion of the topic. 3-15 weeks to register in groups from designated one book and 8 documents.
1. What are the management implications of the three major economic issues (global manufacturing reshoring, customer value, and IoT)?
2. Management has only been developed for a hundred years. What is the significance of its brief history of development and the emergence of its business strategy?
3. Is the strategy intentional (planning) or creative (learning)?
4. Advantageous management resources and the information revolution in the 1980s
5. How to break the curse of enterprise life cycle: manufacturing reshoring trend and high-end manufacturing
6. Corporate alliance strategies and the development of the Internet around 2000?
7. How to build sustainable competitive advantage?
8. Insight into the nature of smart manufacturing
9. How to gain insight into the dynamic changes in technology and strategy?
10.What is the relationship between manufacturing trends and customer value?
11. Which is more important, competitive positioning or organizational capabilities?
12.What is business system strategy?
13. How does social context affect industrial networks?
14. What is the relationship between operating structure and competitive advantage?
15. How can companies move towards sustainable operations?

Mintzberg, H. et al. (1988) Strategy Safari: The complete guide through the wilds of strategic management, ch1.

Porter, M.E., Millar, V.E. (1985). How Information Gives You Competitive Advantage. Harvard Business Review 63, no. 4 (July-August 1985): 149-160.

世界工廠大移轉》(劉仁傑、陳國民，2014，大寫) 第1輯

Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 ( March 2001): 62-78.

Oliver, C. (1997) Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views. Strategic Management Journal, Vol. 18, Issue 9, pp.697-713.

Porter ME, Heppelmann JE (2015) How smart, connected products are transforming companies. Harvard Business Review 93(10): 96-114.

Adner, R. & Kapoor, R. (2016). Right Tech, Wrong Time. Harvard Business Review (November).

Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu (1998) Strategic Supplier Segmentation. California Management Review, Vol.40, No.2, Winter , pp.57-77.

Van Alstyne M. W., Parker, G. G. & Choudary S. P. (2016) Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review (April).

Mintzberg, H. et al. (1988) Strategy Safari: The complete guide through the wilds of strategic management, ch1.

Porter, M.E., Millar, V.E. (1985). How Information Gives You Competitive Advantage. Harvard Business Review 63, no. 4 (July-August 1985): 149-160.

"The Great Relocation of the World's Factories" (Liu Renjie, Chen Guomin, 2014, capital letters) No. 1

Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62-78.

Oliver, C. (1997) Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views. Strategic Management Journal, Vol. 18, Issue 9, pp.697-713.

Porter ME, Heppelmann JE (2015) How smart, connected products are transforming companies. Harvard Business Review 93(10): 96-114.

Adner, R. & Kapoor, R. (2016). Right Tech, Wrong Time. Harvard Business Review (November).

Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu (1998) Strategic Supplier Segmentation. California Management Review, Vol.40, No.2, Winter, pp.57-77.

Van Alstyne M. W., Parker, G. G. & Choudary S. P. (2016) Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review (April).