Internet technology provides a lot of opportunities for business. E-commerce is one of them. This course focuses on E-commerce foundations and emphasizes three driving forces behind the expanding field of e-commerce, including technology, business, and social issues. Students are expected to:
1. Understand e-commerce models, frameworks, and technological foundations.
2. Learn basic concepts such as strategic formulation for e-commerce enterprises.
3. Learn management issues regarding launching e-commerce business.
4. Develop their own e-commerce activities.

Internet technology provides a lot of opportunities for business. E-commerce is one of them. This course focuses on E-commerce foundations and emphasizes three driving forces behind the expanding field of e-commerce, including technology, business, and social issues. Students are expected to:
1. Understand e-commerce models, frameworks, and technological foundations.
2. Learn basic concepts such as strategic formulation for e-commerce enterprises.
3. Learn management issues regarding launching e-commerce business.
4. Develop their own e-commerce activities.

E-commerce 2018 (14th Edition) by Kenneth C. Laudon and Carol Guercio Traver. Publisher: Pearson.

E-commerce 2018 (14th Edition) by Kenneth C. Laudon and Carol Guercio Traver. Publisher: Pearson.