Internet technology provides a lot of opportunities for business. E-commerce is one of them. This course focuses on E-commerce foundations and emphasizes three driving forces behind the expanding field of e-commerce, including technology, business, and social issues. Students are expected to:
1. Understand e-commerce models, frameworks, and technological foundations.
2. Learn basic concepts such as strategic formulation for e-commerce enterprises.
3. Learn management issues regarding launching e-commerce business.
4. Develop their own e-commerce activities.Internet technology provides a lot of opportunities for business. E-commerce is one of them. This course focuses on E-commerce foundations and emphasizes three driving forces behind the expanding field of e-commerce, including technology, business, and social issues. Students are expected to:
1. Understand e-commerce models, frameworks, and technical foundations.
2. Learn basic concepts such as strategic formulation for e-commerce enterprises.
3. Learn management issues regarding launching e-commerce business.
4. Develop their own e-commerce activities.
E-commerce 2018 (14th Edition) by Kenneth C. Laudon and Carol Guercio Traver. Publisher: Pearson.
E-commerce 2018 (14th Edition) by Kenneth C. Laudon and Carol Guercio Traver. Publisher: Pearson.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| In-class Discussion & HomeworkIn-class Discussion & Homework In-class Discussion & Homework |
30 | |
| Mid-term ExamMid-term Exam Mid-term Exam |
30 | |
| Final ReportFinal Report Final Report |
40 |
