At the end of this course, students will be able to:
1. Understand the value of marketing theory and practice
2. Demonstrate the knowledge of Consumer Behavior theories in guiding the decision-making of purchasing
3. Apply concepts from real-life examples to students' Marketing group projects
4. Explain the global effects on the development of international businesses.
At the end of this course, students will be able to:
1. Understand the value of marketing theory and practice
2. Demonstrate the knowledge of Consumer Behavior theories in guiding the decision-making of purchasing
3. Apply concepts from real-life examples to students' Marketing group projects
4. Explain the global effects on the development of international businesses.
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to design effective solutions in enhancing international marketing performance in the global business environment.
Armstrong, G., Kotler, P., and Opresnik, M. O. (2017). Marketing: An Introduction (GE), 13e. New Jersey: Pearson Education.
I S B N - 13 ： 9781292146508
I S B N - 10 ： 1292146508
Armstrong, G., Kotler, P., and Opresnik, M. O. (2017). Marketing: An Introduction (GE), 13e. New Jersey: Pearson Education.
I S B N - 13: 9781292146508
I S B N - 10 : 1292146508
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Attendance and Participation (Quizzes)Attendance and Participation (Quizzes) Attendance and Participation (Quizzes) |
20 | Each period of unexcused absence results in a one-point penalty in the final grade |
| Group Project 1Group Project 1 Group Project 1 |
10 | |
| Group Project 2Group Project 2 Group Project 2 |
20 | |
| Midterm ExamMidterm Exam Midterm Exam |
25 | |
| Final ExamFinal Exam Final Exam |
25 |
