1932 - 市場調查與分析
Marketing Research
教育目標 Course Target
本課程為現代企業經營的重要技術，特別是資源有限的中小企業，卻必須面對全球化競爭壓力，若能善用市場調查與分析技術，將可協助掌握產業趨勢，並擬訂出奇制勝的經營決策，達到因勢利導、創造競爭優勢的永續經營目標。有鑑於此，本課程將利用基本市場調查技術的學習，加上實務專案的操作模式，讓修課同學瞭解並掌握市場調查精隨所在，有助於進入職場的專業技能培養，也可運用於未來升學發展的研究方法。
This course is an important technology for modern enterprise management, especially small and medium-sized enterprises with limited resources. It must face the pressure of global competition. If market survey and analysis technology can be used properly, it will help master industry trends and make decisions about surprises, achieving sustainable business goals due to profit guidance and creating competitive advantages. In this regard, this course will use the learning of basic market survey technology and the operation mode of practical projects to allow students in the course to understand and master the location of market surveys, which will help to cultivate professional skills in entering the field, and can also be used for research methods for further study development in the future.
參考書目 Reference Books
市場調查：新式與基礎調查方法及實例(三版) /梁世武/高立圖書/2015/06/01
Market Survey: New and Basic Survey Methods and Examples (Three Editions) / Liang Shiwu/Gao Li Book/2015/06/01
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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期中考試 Midterm exam |
30 | |
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期末報告 Final report |
40 | |
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平時出勤 Attendance on a regular basis |
15 | |
|
課堂表現 Classroom performance |
15 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1932
- 學分 Credit: 3-0
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上課時間 Course Time:Friday/10,11,12[SS203]
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授課教師 Teacher:戴熒美
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修課班級 Class:經濟系3,4
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選課備註 Memo:列入一般經濟組、產經組指定選修學分，不辦理教師簽名選課。
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