1489 - 消費者行為 英授 Taught in English

Consumer Behavior

教育目標 Course Target

We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to
answer the following questions: Why do we buy? What influences our decision to buy? What are the
different stages in the buying decision process? Figuring out the answers will be achieved through a
variety of lectures and activities, home assignments, team work and oral presentations. Students are
strongly encouraged to participate to liven up the class.

We are all consumers and this course, a branch of marketing, focuss on the consumer and seeks to
Answer the following questions: Why do we buy? What influences our decision to buy? What are the
Different stages in the buying decision process? Figuring out the answers will be achieved through a
variety of lessons and activities, home assignments, team work and oral presentations. Students are
strongly encouraged to participate to live up the class.

參考書目 Reference Books

Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only

Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only

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授課大綱 Course Plan

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相似課程 Related Courses

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課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 1489
  • 學分 Credit: 2-0
  • 上課時間 Course Time:
    Tuesday/6,7
  • 授課教師 Teacher:
    羅愛倫
  • 修課班級 Class:
    國貿系3,4
  • 選課備註 Memo:
    英語授課，與國經學程3106課程併班上課。二教區上課。
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