We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to
answer the following questions: Why do we buy? What influences our decision to buy? What are the
different stages in the buying decision process? Figuring out the answers will be achieved through a
variety of lectures and activities, home assignments, team work and oral presentations. Students are
strongly encouraged to participate to liven up the class.
We are all consumers and this course, a branch of marketing, focuss on the consumer and seeks to
Answer the following questions: Why do we buy? What influences our decision to buy? What are the
Different stages in the buying decision process? Figuring out the answers will be achieved through a
variety of lessons and activities, home assignments, team work and oral presentations. Students are
strongly encouraged to participate to live up the class.
Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only
Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only
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