This is an advanced course in technology management. The objective is to help students become familiar with strategic analysis and innovation management through theories, cases, and videos. The key concepts include traditional strategic management, innovation management and technology marketing in high-tech industries.

This is an advanced course in technology management. The objective is to help students become familiar with strategic analysis and innovation management through theories, cases, and videos. The key concepts include traditional strategic management, innovation management and technology marketing in high-tech industries.

本課程旨在引導學生瞭解如何從科學轉化為技術、如何由技術發展成產品、如何讓產品符合市場需求、公司又如何控制其內部功能與機制探索發展新技術與新市場，對於國貿系學生未來就業或深造有其助益。

This course aims to guide students to understand how to transform from science into technology, how to develop from technology into products, how to make products meet market needs, and how companies control their internal functions and mechanisms to explore and develop new technologies and new markets, which will be helpful for domestic trade students to study or further their studies in the future.

Melissa A. Schilling (2017), Strategic Management of Technological Innovation, 5th. eds. 華泰代理，(02)2377-3877。

Melissa A. Schilling (2017), Strategic Management of Technical Innovation, 5th. eds. Huatai Agent, (02)2377-3877.