1452 - 商用英文(二)
Business English (II)
教育目標 Course Target
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
f) Reporting on case study results orally & in writing.
On completion of the course, the students should be able to
a) display their conversational ability by comfortable talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
f) Reporting on case study results orally & in writing.
課程概述 Course Description
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
參考書目 Reference Books
1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.
1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Midterm & Final Exams Midterm and Final Exams |
40 | Written Exam (including listening sections ) |
Case Study Case Study |
20 | Oral Presentation (10%) & Written Report (10%) |
Quizzez Quizzez |
20 | Written Tests (including listening sections ) |
Homework Homework |
10 | Vocabulary & Writing |
Participation Participation |
10 | Attendance, Q-&-As, & Discussions |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
---|---|---|---|---|---|
必修-1451
|
國貿系3A Donald Gotcher | 三/6,7[M217] | 2-2 | 詳細資訊 Details | |
必修-1456
|
國貿系3B Donald Gotcher | 三/3,4[M217] | 2-2 | 詳細資訊 Details | |
必修-1457
|
國貿系3B 羅愛倫 | 四/3,4[M108] | 2-2 | 詳細資訊 Details | |
必修-1461
|
國貿系3C 羅愛倫 | 一/5,6[M217] | 2-2 | 詳細資訊 Details | |
必修-1462
|
國貿系3C 羅愛倫 | 四/1,2[M217] | 2-2 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1452
- 學分 Credit: 2-2
-
上課時間 Course Time:Monday/5,6[M108]
-
授課教師 Teacher:陳中漢
-
修課班級 Class:國貿系3A
-
選課備註 Memo:另行分班
交換生/外籍生選課登記
請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.