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course information of 107 - 1 | 1452 Business English (II)(商用英文(二))

1452 - 商用英文(二) Business English (II)


教育目標 Course Target

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business. The course contents are summarized as follows: a) Reading, listening to, and discussing selected multicultural business-related articles. b) Compiling business-related vocabularies, expressions for practical use. c) Developing English skills for business & personal communication. d) Listening to and responding to selected business situation audio recordings. e) Conducting business-related case studies in groups. f) Reporting on case study results orally & in writing.On completion of the course, the students should be able to a) display their conversational ability by comfortable talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business. The course contents are summarized as follows: a) Reading, listening to, and discussing selected multicultural business-related articles. b) Compiling business-related vocabularies, expressions for practical use. c) Developing English skills for business & personal communication. d) Listening to and responding to selected business situation audio recordings. e) Conducting business-related case studies in groups. f) Reporting on case study results orally & in writing.


課程概述 Course Description

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.


參考書目 Reference Books

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.
1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Midterm & Final ExamsMidterm & Final Exams
Midterm and Final Exams
40 Written Exam (including listening sections )
Case StudyCase Study
Case Study
20 Oral Presentation (10%) & Written Report (10%)
QuizzezQuizzez
Quizzez
20 Written Tests (including listening sections )
HomeworkHomework
Homework
10 Vocabulary & Writing
ParticipationParticipation
Participation
10 Attendance, Q-&-As, & Discussions

授課大綱 Course Plan

Click here to open the course plan. Course Plan
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相似課程 Related Course

必修-1451 Business English (II) / 商用英文(二) (國貿系3A,授課教師:Donald Gotcher,三/6,7[M217])
必修-1456 Business English (II) / 商用英文(二) (國貿系3B,授課教師:Donald Gotcher,三/3,4[M217])
必修-1457 Business English (II) / 商用英文(二) (國貿系3B,授課教師:羅愛倫,四/3,4[M108])
必修-1461 Business English (II) / 商用英文(二) (國貿系3C,授課教師:羅愛倫,一/5,6[M217])
必修-1462 Business English (II) / 商用英文(二) (國貿系3C,授課教師:羅愛倫,四/1,2[M217])

Course Information

Description

學分 Credit:2-2
上課時間 Course Time:Monday/5,6[M108]
授課教師 Teacher:陳中漢
修課班級 Class:國貿系3A
選課備註 Memo:另行分班
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 36 person in the class.
目前選課人數為 36 人。

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