本課程的目標乃是接續「創業家精神與行動學分學程」第一年所建立的概念、經驗、個案研討以及創新創業的模擬練習與討論後，
深化創新與創業所需之方法論，幫助學生們掌握在產業中的成功關鍵與技巧，
並鼓勵學生實際動手創新，在實戰中體會創業家應具備的精神，
養成創業家的視野，以期成為未來新一代的創業實踐者。

承接這個學程的精神，課程的主角是每一位修課的同學！
這個學程的目的是幫助同學準備能力和視野，來完成你們的夢想。

The goal of this course is to continue the concepts, experiences, case studies, and simulation exercises and discussions on innovation and entrepreneurship established in the first year of the "Entrepreneurship and Action Credit Course".
Deepen the methodologies required for innovation and entrepreneurship, and help students master the keys and skills for success in the industry.
It also encourages students to innovate practically and experience the spirit that entrepreneurs should have in actual combat.
Develop an entrepreneurial vision in order to become a new generation of entrepreneurial practitioners in the future.

Carrying on the spirit of this course, the protagonist of the course is every student who takes the course!
The purpose of this course is to help students prepare the ability and vision to realize their dreams.

Value Proposition Design, Alex Osterwalder and et al.
價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心
作者: 亞歷山大．奧斯瓦爾德
出版社： 天下雜誌

Big Data @ Work: Thomas H. Davenport

參考書:
獲利世代：自己動手，畫出你的商業模式 Business Model Generation, 亞歷山大．奧斯瓦爾德 (Osterwalder Alexander)
精實創業：用小實驗玩出大事業 The Lean Startup， 艾瑞克．萊斯 Eric Ries，行人出版社

Value Proposition Design, Alex Osterwalder and et al.
The Era of Value Proposition: Design Thinking Author: Alexander. Oswald
Publisher: Tianxia Magazine

Big Data @ Work: Thomas H. Davenport

Reference books:
Profit Generation: Do it yourself and draw your business model Business Model Generation, Alexander. Osterwalder Alexander
Lean Startup: Use small experiments to build big businesses The Lean Startup, Eric. Eric Ries, Pedestrian Press