本課程的目標乃是接續「創業家精神與行動學分學程」第一年所建立的概念、經驗、個案研討以及創新創業的模擬練習與討論後，
深化創新與創業所需之方法論，幫助學生們掌握在產業中的成功關鍵與技巧，
並鼓勵學生實際動手創新，在實戰中體會創業家應具備的精神，
養成創業家的視野，以期成為未來新一代的創業實踐者。

承接這個學程的精神，課程的主角是每一位修課的同學！
這個學程的目的是幫助同學準備能力和視野，來完成你們的夢想。

The goal of this course is to continue the concept, experience, case study and simulation practice of innovative and entrepreneurial creation established in the first year of the "Innovative Spirit and Action Division",
Deepen the discussion on methods required for innovation and creation, and help students master the keys and skills of success in their industry.
And encourage students to innovate in real life, and in the war, they will create a preparatory spirit.
To grow into the vision of an entrepreneur, in order to become a new generation of entrepreneurs in the future.

Inheriting the spirit of this course, the protagonist of the course is every student who takes the course!
The purpose of this course is to help students learn preparation skills and vision to fulfill your dreams.

Value Proposition Design, Alex Osterwalder and et al.
價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心
作者: 亞歷山大．奧斯瓦爾德
出版社： 天下雜誌

Big Data @ Work: Thomas H. Davenport

參考書:
獲利世代：自己動手，畫出你的商業模式 Business Model Generation, 亞歷山大．奧斯瓦爾德 (Osterwalder Alexander)
精實創業：用小實驗玩出大事業 The Lean Startup， 艾瑞克．萊斯 Eric Ries，行人出版社

Value Proposition Design, Alex Osterwalder and et al.
Value-oriented era: Design and thinking about the indispensable needs of X customers = the profit core of successful business model
Author: Yashan University. Osvalde
Publisher: The World's Magazine

Big Data @ Work: Thomas H. Davenport

Reference:
Profit generation: Take your own hands and draw your business model Business Model Generation, Asia Shandong University. Osterwalder Alexander
Exquisite creation: Use small experiments to create big things The Lean Startup, Eric. Eric Ries, Pedestrian Publishing House