在行動手持裝置以史上最快的速度普及化的潮流下，行動應用在短短數年間大幅改寫了現代人每日的生活型態，在商業環境、消費型態、娛樂方式等快速變遷的浪潮下，也為全球各地的青年開啟了創新、創業的廣闊天空。自矽谷、倫敦、特拉維夫、柏林、中關村，全球各國莫不砸下重金打造創新創業生態圈，以期在下個世代掌握創新競爭力的龍頭，主導世界的發展走向，其中最重要的關鍵，即為培養關心社會、大膽創新、勇於創業的年輕世代。
本課程的目標乃是藉由概念、方法、經驗傳承、個案研討以及創新創業的模擬練習與討論中，幫助學生們了解在產業中的成功關鍵，並鼓勵學生實際動手創新，在實戰中體會創業家應具備的精神，養成創業家的視野，以期成為未來新一代的創業實踐者。
課程的主角是每一位修課的同學！
由每位同學的參與、每個小組團隊的研究與分享，帶領課程中所有同學及講師們一齊開拓視野，更重要的是，創新、激盪出新的火花，為每個人後續的學習與生涯，打開一扇新的門窗。在課程中，講師的角色是引導人、顧問，甚至，是被教導的學生！
同學就像初創公司的創辦人們，講師可以給予你引導、顧問的協助，卻不能為你的公司下決策。而在同學們創造的過程中，同學們往往會從彼此的創意活力中學到最多！因此，這個學期的成果會多精彩？會多令人值得回味？就視所有同學們的參與及付出。

With the popularity of mobile handheld devices at the fastest speed in history, mobile applications have significantly rewritten the daily lifestyle of modern people in just a few years. Under the wave of rapid changes in the business environment, consumption patterns, entertainment methods, etc., they have also opened up a broad sky for innovation and entrepreneurship for young people around the world. Starting from Silicon Valley, London, Tel Aviv, Berlin, and Zhongguancun, countries around the world have invested heavily in building innovation and entrepreneurship ecosystems, hoping to take the lead in innovation competitiveness in the next generation and lead the development of the world. The most important key is to cultivate young generations who care about society, boldly innovate, and have the courage to start businesses.
The goal of this course is to help students understand the keys to success in the industry through concepts, methods, experience inheritance, case studies, and simulation exercises and discussions on innovation and entrepreneurship, and to encourage students to actually innovate, experience the spirit of entrepreneurs in actual combat, and develop their vision, with a view to becoming a new generation of entrepreneurial practitioners in the future.
The protagonist of the course is every student who takes the course!
The participation of each student and the research and sharing of each team led all students and lecturers in the course to broaden their horizons. More importantly, innovation and sparks arose, opening a new door and window for everyone's subsequent study and career. In the course, the role of the lecturer is a guide, a consultant, and even a student being taught!
Classmates are like the founders of a start-up company. Lecturers can provide you with guidance and consultant assistance, but they cannot make decisions for your company. And in the process of students creating, they often learn the most from each other’s creative energy! So, how exciting will this semester turn out to be? How memorable will it be? It depends on the participation and contribution of all students.

獲利世代：自己動手，畫出你的商業模式 Business Model Generation, 亞歷山大．奧斯瓦爾德 (Osterwalder Alexander)

參考書: 精實創業：用小實驗玩出大事業 The Lean Startup， 艾瑞克．萊斯 Eric Ries，行人出版社

Profit Generation: Do it yourself and draw your business model Business Model Generation, Alexander. Osterwalder Alexander

Reference book: Lean Startup: Use small experiments to build big businesses The Lean Startup, Eric. Eric Ries, Pedestrian Press