陳述相關的行銷知識與理論，理論與個案實務的有效融合應用多元教學方式:除了課堂講授之外，本課程在學期中可能會運用到以下哪些教學方式，以期 能進一步提升學生學習成效
1.小組專案報告
2.機構或企業參訪
3.企業人士演講Describe relevant marketing knowledge and theory, effective integration of theory and case practice, and application of diversified teaching methods: In addition to class lectures, which of the following teaching methods may be used during the course, in order to further improve student learning effectiveness
1. Group of project reports
2. Institution or enterprise visit
3. Corporate speech
以企業個案實務方法導入在餐旅管理行銷上之應用
Introduce the application in restaurant and tourism management marketing through enterprise case practice method
行銷管理-蕭富峰 -2015/06第四版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xifufeng-2015/06 Fourth Edition, Smart Culture
Marketing Enterprise Plan-Zhifufeng-2014 Smart Culture
Lecture on class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末報告期末報告 Final report |
50 | |
| 文獻導讀與個案分析文獻導讀與個案分析 Documentary reading and case analysis |
50 |
