6853 - 餐旅行銷管理研究 英授 Taught in English
Marketing Management in Hospitality Industry
教育目標 Course Target
陳述相關的行銷知識與理論，理論與個案實務的有效融合應用多元教學方式:除了課堂講授之外，本課程在學期中可能會運用到以下哪些教學方式，以期 能進一步提升學生學習成效
1.小組專案報告
2.機構或企業參訪
3.企業人士演講
State relevant marketing knowledge and theories, effectively integrate theory and case practice, and apply multiple teaching methods: In addition to classroom lectures, which of the following teaching methods may be used in this course during the semester, in order to further improve student learning effectiveness
1. Group project report
2. Institutional or enterprise visits
3. Speeches by business people
課程概述 Course Description
以企業個案實務方法導入在餐旅管理行銷上之應用
Application of enterprise case practice method in catering and tourism management and marketing
參考書目 Reference Books
行銷管理-蕭富峰 -2015/06第四版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xiao Fufeng-2015/06 Fourth Edition, Zhi Sheng Culture
Marketing Planning-Xiao Fufeng-2014 Zhisheng Culture
Class handouts
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期末報告 Final report |
50 | |
|
文獻導讀與個案分析 Literature introduction and case analysis |
50 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6853
- 學分 Credit: 0-3
-
上課時間 Course Time:Wednesday/5,6,7[M215]
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授課教師 Teacher:林万登
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修課班級 Class:餐旅專班1
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選課備註 Memo:不開放推廣部修課
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