陳述相關的行銷知識與理論，理論與個案實務的有效融合應用多元教學方式:除了課堂講授之外，本課程在學期中可能會運用到以下哪些教學方式，以期 能進一步提升學生學習成效
1.小組專案報告
2.機構或企業參訪
3.企業人士演講State related marketing knowledge and theory, the effective integration of theory and case practices to apply diversified teaching methods: In addition to classroom teaching, this course may be applied to the following teaching methods in the semester, so as to further improve students 'learning results to further improve the effectiveness of students' learning results.
1. Group project report
2. Institution or enterprise visits
3. Enterprise speech
以企業個案實務方法導入在餐旅管理行銷上之應用
The application of the practice of corporate cases is introduced in the application of food management marketing
行銷管理-蕭富峰 -2015/06第四版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management -Xiao Fufeng -2015/06 Fourth Edition, Zhisheng Culture
Marketing Plan -Xiao Fufeng -2014 Zhisheng Culture
Lecturer
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末報告期末報告 Final report |
50 | |
| 文獻導讀與個案分析文獻導讀與個案分析 Document Guide and Case Analysis |
50 |
