隨著兩岸經貿事務接觸日益頻繁，加強對大陸的基本認識及心理準備，已成為當前之顯學。因此本課程設計目標旨在對大陸之經貿活動作研討分析，並透過與對岸著名大學EMBA師生上課交流，期能對兩岸經營管理制度之實際運作，提供正確的認識及加強對大陸的瞭解。
1.建立兩岸企業經營比較之基本概念，
2.熟悉中國企業經營之程序及各項技巧
3.瞭解如何與中國企業進行協商與互動
4.瞭解中國企業行銷、及人力資源管理之運作
5.熟悉中國大陸政治與文化環境、企業策略、企業組織透過兩岸EMBA學生互動及個案教學，讓學生對兩岸企業的運作有充分的瞭解，並熟悉中國大陸政治與文化環境、企業策略、企業組織、海外市場進入策略、行銷、及人力資源管理之運作。With the increasingly frequent exposure to cross -strait economic and trade affairs, strengthening the basic understanding and psychological preparation of the mainland has become the current learning. Therefore, the design goal of this course aims to discuss and analyze the economic and trade activities of the mainland, and communicate with the EMBA teachers and students from the famous university on the other side. It will be able to provide a correct understanding and strengthening understanding of the mainland in the actual operation of the cross -strait management system.
1. Establish the basic concept of cross -strait enterprise operations,
2. Familiar with the procedures and techniques of Chinese enterprises
3. Learn how to negotiate and interact with Chinese companies
4. Understand the operation of Chinese enterprise marketing and human resources management
5. Familiar with the political and cultural environment of mainland China, corporate strategies, and corporate organizations through cross -strait EMBA student interaction and case teaching, so that students have a full understanding of the operation of cross -strait enterprises, and they are familiar with the political and cultural environment, corporate strategies, and corporate organizations of mainland China. , Overseas markets entering strategies, marketing, and human resources management.
依授課教師規定的上課教材。
Class textbooks stipulated by the teachers.
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