透過兩岸EMBA學生互動及個案教學，讓學生對兩岸企業的運作有充分的瞭解，並熟悉中國大陸政治與文化環境、企業策略、企業組織、海外市場進入策略、行銷、及人力資源管理之運作。
1.建立兩岸企業經營比較之基本概念，
2.熟悉中國企業經營之程序及各項技巧
3.瞭解如何與中國企業進行協商與互動
4.瞭解中國企業行銷、及人力資源管理之運作
5.熟悉中國大陸政治與文化環境、企業策略、企業組織Through the cross -strait EMBA student interaction and case teaching, students have a full understanding of the operation of cross -strait enterprises, and they are familiar with the political and cultural environment of mainland China, corporate strategies, corporate organizations, overseas market entry strategies, marketing, and human resource management.
1. Establish the basic concept of cross -strait enterprise operations,
2. Familiar with the procedures and techniques of Chinese enterprises
3. Learn how to negotiate and interact with Chinese companies
4. Understand the operation of Chinese enterprise marketing and human resources management
5. Familiar with the political and cultural environment of mainland China, corporate strategy, corporate organization
上課老師講義
Teacher lecturer
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席參加兩岸課程出席參加兩岸課程 Attended the Cross -Strait Course |
50 | |
| 期末報告期末報告 Final report |
50 |
