6150 - 海外企業經營專題 英授 Taught in English
International Business Management
教育目標 Course Target
透過兩岸EMBA學生互動及個案教學，讓學生對兩岸企業的運作有充分的瞭解，並熟悉中國大陸政治與文化環境、企業策略、企業組織、海外市場進入策略、行銷、及人力資源管理之運作。
1.建立兩岸企業經營比較之基本概念，
2.熟悉中國企業經營之程序及各項技巧
3.瞭解如何與中國企業進行協商與互動
4.瞭解中國企業行銷、及人力資源管理之運作
5.熟悉中國大陸政治與文化環境、企業策略、企業組織
Through cross-strait EMBA student interaction and plan teaching, students can have a full understanding of the operations of cross-strait enterprises, and be familiar with the operations of mainland China's politics and cultural environment, corporate strategies, corporate organizations, overseas market entry strategies, marketing, and human resource management.
1. Establish a basic concept of comparing business operations between the two sides of the Taiwan Strait.
2. Familiar with the procedures and various skills of Chinese enterprise management
3. Understand how to negotiate and interact with Chinese companies
4. Understand the operations of China's enterprise marketing and human resource management
5. Familiar with the politics and cultural environment, corporate strategies, and corporate organizations in Mainland China
參考書目 Reference Books
上課老師講義
Lecturer talks about
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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出席參加兩岸課程 Attend to participate in cross-strait courses |
50 | |
|
期末報告 Final report |
50 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6150
- 學分 Credit: 0-1
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上課時間 Course Time:
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授課教師 Teacher:曾俊堯
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修課班級 Class:高階經管班1,2
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選課備註 Memo:106-01須參加中山嶺南學院EMBA課程交流
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