一般而言，經理人的決策能力決定了企業是否經營成功的最重要關鍵，然而決策若仰賴直覺或紙上的評估論述，將使決策成功的機率大為降低，也無法瞭解此決策的真正風險所在。本課程目標將提升經理人的決策能力，透過完整投資評估架構介紹，使學生透過實例的演練瞭解實質投資背後的風險所在，從瞭解風險到如何避免風險。在評估的過程當中，也讓學生尋找如何增加投資價值的策略。為企業做出最具價值的實質投資決策是當今經理人必須具備的能力之一。本課程歡迎同學以本身公司的投資為例進行評估報告，以有利顯著提升未來投資決策品質。為了使學生能夠精準掌握決策的方法，將對與本課程有關的財務領域內容，重新講解一次，使學生沒有財務工具缺乏的困擾。本課程將介紹兩個公司財務重要的主題，都與如何提升公司價值有關。第一部份，課程將介紹如何對公司資本投資進行評估，如何決定是否投資。所謂單一投資包括新產品研發評估，擴廠投資評估，展店效益評估，人員擴充的評估等。因為投資是公司成長的動力，好的投資將增加公司價值，不好的投資將降低價值，再加上公司投資具不可復原之特性，因此錯誤的決策將對公司產生非常不利的深遠影響，寧可事前予以詳細評估後決定是否投資，也不要事後討論如何處理後續。第二部分，本課程將從整個公司的層次，介紹公司價值的產生與創造價值的管理，由於過去大部分的公司皆以追求利潤為首要目標，與以價值為導向的管理有很大的差異。最大的不同將是前者將重視短期成本與費用的管控，而後者則牽涉到資本的長期最適配置的問題。將公司塑造成產生利潤的機器，將可能無法達到創造公司極大價值與股東財富目標，更重要的是造成的資源扭曲，而使公司無法永續經營。此部分將分析企業如何從事事業單位的管理，如何形成創造價值的文化，與以價值為基礎的績效管理。學生經過本課程將對價值有深刻的體會，並對如何選擇有利的單一投資價值以創造公司整體價值上，有完整的概念與作法。Generally speaking, the manager's decision-making ability determines the most important key to whether a company is successful. However, if a decision is direct or evaluating the paper, it will greatly reduce the chance of a decision success, and it will not be able to understand the real risk of this decision. The purpose of this course will improve the manager's decision-making ability and provide students with a complete introduction to the investment evaluation structure to understand the risks behind actual investment through practical practice, from understanding risks to how to avoid them. During the evaluation process, students are also allowed to find strategies for how to increase investment value. Making the most valuable practical investment decisions for the enterprise is one of the abilities that today's managers must have. In this course, students are welcome to use their own company's investment as an example to conduct evaluation reports to effectively improve the quality of future investment decisions. In order to enable students to accurately master the decision-making methods, they will reinterpret the financial field content related to this course so that students will not have the difficulties of lack of financial tools. This course will introduce two important topics in company finance, both related to how to enhance the company's value. In the first part, the course will introduce how to evaluate the company's capital investment and how to decide whether to invest. The so-called single investment includes new product research and development evaluation, factory investment evaluation, store development evaluation, store performance evaluation, employee expansion evaluation, etc. Because investment is the driving force of a company's growth, good investment will increase the company's value, bad investment will reduce the value, and the company's investment has the characteristics of being unreduction, so wrong decisions will have a very unfavorable and profound impact on the company. We can make detailed evaluations in advance and decide whether to invest, and do not discuss how to deal with it later. In the second part, this course will introduce the generation of company value and the management of creating value from the entire company level. Since most companies in the past have taken the pursuit of profit as their primary goal, there is a big difference from value-oriented management. The biggest difference will be that the former will focus on short-term cost and cost control, while the latter will involve the problem of long-term most appropriate allocation of capital. Shaping the company into a machine that generates profits will likely fail to achieve the great value of the company and the goal of shareholder wealth, and more importantly, the resource distortion caused, which will prevent the company from operating forever. This section will analyze how the enterprise manages from all business units, how to form a culture of value creation, and performance management based on value. Students will have a profound understanding of the value after passing this course and have a complete concept and approach on how to choose a favorable single investment value to create the overall value of the company.
本課程將介紹公司投資分析的理論與實務，透過基本的架構與分析，學員除了可作為將來投資決策的依據外，最重要的是可以瞭解決策的形成過程與改善的策略，更瞭解投資的成功關鍵因素與產生價值的動因所在。
This course will introduce the theory and practice of company investment analysis. Through basic structure and analysis, students can not only serve as a basis for investment decisions, but most importantly, they can understand the process of forming decisions and strategies for improving decisions, and understand the key factors of investment success and the causes of value generation.
1.上課講義
2.陳隆麒著，科技評價，華泰書局，民國90年。
3.吳啟銘著，企業評價-個案實證分析，智勝書局，民國99年3月。
1. Lecture on class
2. Written by Chen Longqi, Science and Technology Review, Huatai Book Bureau, 90 years of the Republic of China.
3. Wu Qijian, Corporate Review - Case Study Analysis, Intelligent Book Bureau, March 1999.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課參與上課參與 Participate in class |
20 | |
| 心得報告心得報告 Experience report |
30 | 每位學生繳交，期中考左右繳交 |
| 分組個案報告分組個案報告 Sub-assemble a case report |
40 | 期末時，學生分組完成 |
| 出席情況出席情況 Attendance |
10 |
