1. 本課程核心價值為培養三大能力
A. 了解國際經貿情勢與趨勢
B. 了解各種產業
C. 培養動態思維
2. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸簽訂ECFA，區域經濟的整合，中國工資大幅上漲，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
3. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
4. 瞭解創新的時點及內容：台灣企業未來的競爭力有二：A. 引起外商提升本國技術B. 企業從事創新，尤其是商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
5. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
6. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
7. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
8. 好的策略不但可以降低風險，還可以提高企業利潤。
9. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。1. The core value of this course is to cultivate three abilities
A. Understand the international economic and trade situation and trend
B. Understand various industries
C. Cultivate dynamic thinking
2. 2008 is the most difficult year and the most memorable year for corporate CEO, because it has rare global financial tsunami for a century. In recent years, China's economy has risen, cross -strait has signed ECFA, the integration of regional economy, and China's wages have risen sharply. Taiwan will face an unprecedented environmental transformation. Where will Taiwanese companies go from, it is worth discussing.
3. Understand the characteristics of the industry and find out the best strategy: the world's economic environment has changed rapidly. Manufacturers must take appropriate strategies to respond to win in fierce competition. According to the industry, the company's strategy and direction account for 70%of the successful factors of the enterprise; however, the characteristics of each industry are different. In other words, the enterprise adopts a certain strategy and must be successful under certain industrial characteristics. If the enterprise does not meet these conditions, it will fail, and the enterprise should avoid it. Execution), but the chance of success has increased greatly.
4. Understand the timing and content of innovation: The future competitiveness of Taiwanese enterprises is two: A. It has caused foreign business to improve its technology B. Enterprises engaged in innovation, especially the business model (Business Model). Various concepts of innovation.
5. Theoretical and practical cooperation: This course will mainly focus on the self -edited lectures that are easy to understand. After each theoretical discussion, it will cooperate with case discussions; to achieve the cooperation of theoretical and practical.
6. This course is based on the interpretation method. The interpretation method is to deduce the characteristics of a certain industry. With the changes in the global environment in the future, appropriate strategies should be adopted to achieve victory; emphasizing the future point of view. The general management point, often uses induction, that is, past data as statistics, may not be substantially helpful for the future.
7. For example: In 2000, the Economist Magazine had statistics that the failure rate for the acquisition of the mergers and the acquisition of mergers was as high as 70%; however, the global merger of the world in 2006 was still hit, and the induction law did not necessarily apply the future; and this course would discuss this course. Under what conditions or characteristics, it is more suitable for purchasing and mergers.
8. Good strategy can not only reduce risks, but also increase corporate profits.
9. Want to win in the M -type society. Entrepreneurship or financial management is the best way. This course can improve financial management capabilities.
1. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸三通，區域經濟的整合，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
2. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
3. 瞭解創新的時點及內容：張忠謀曾經說，台灣企業未來的競爭力在商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
4. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
5. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
6. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
7. 好的策略不但可以降低風險，還可以提高企業利潤。
8. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。
1. 2008 is the most difficult year and the most memorable year for corporate CEO, because it has rare global financial tsunami for a century. In recent years, China's economy has risen, cross -strait, and the integration of regional economy, and Taiwan will face an unprecedented environmental change. Where will Taiwanese companies go to it, it is worth discussing.
2. Understand the characteristics of the industry and find out the best strategy: the world's economic environment has changed rapidly. Manufacturers must take appropriate strategies to respond to win in fierce competition. According to the industry, the company's strategy and direction account for 70%of the successful factors of the enterprise; however, the characteristics of each industry are different. In other words, the enterprise adopts a certain strategy and must be successful under certain industrial characteristics. If the enterprise does not meet these conditions, it will fail, and the enterprise should avoid it. Execution), but the chance of success has increased greatly.
3. Understand the time and content of innovation: Zhang Zhongmou once said that the future competitiveness of Taiwanese companies in the business model (Business Model) will intersperate the concepts of innovation in various units.
4. The theoretical and practical cooperation: This course will mainly focus on the self -editing lectures that are easy to understand. After each theoretical discussion, it will cooperate with the case discussion; to achieve the cooperation of theoretical and practical.
5. This course is based on the interpretation method to replace the induction method: The interpretation method is to deduce the characteristics of a certain industry. Under the changes in the global environment in the future, appropriate strategies should be adopted to achieve victory; emphasizing the future point of view. The general management point, often uses induction, that is, past data as statistics, may not be substantially helpful for the future.
6. For example: In 2000, the Economist Magazine had statistics that the failure rate for the acquisition of the mergers and the acquisition of mergers was as high as 70%. Under what conditions or characteristics, it is more suitable for purchasing and mergers.
7. Good strategy can not only reduce risks, but also increase corporate profits.
8. Want to win in the M -type society. Entrepreneurship or financial management is the best way. This course can improve financial management capabilities.
1. Waldman & Jensen （2007），雙葉，Industry Organization (理論基礎及國際個案)
2. Foster & Kaplan （2003），遠流，破壞性創新 (從心理角度談創新)
3. Christensen（2004）創新者解答
(哈佛大學教授克里斯汀生的著作，談創新種類及其內涵)
4. 彼得杜拉克：創業與創新精神（談創新的機會）
5. 哈佛商業雜誌
6. EMBA雜誌
7. 考貝特，委外革命（2006）經濟新潮社
8. Hamel & Breen 管理大未來(2007)，天下
9. 安東尼（2008）創新者的成長指南，天下
10.莫里斯(2009)持久創新（財信）
1. WALDMAN & Jensen (2007), Shuangye, INDUSTRY Organization (theoretical foundation and international case)
2. Foster & Kaplan (2003), far flow, destructive innovation (talk about innovation from a psychological perspective)
3. Christensen (2004) Innovative answers
(Harvard professor Christine's book, talk about the types of innovation and its connotation)
4. Peter Durak: The spirit of entrepreneurship and innovation (opportunities for innovation)
5. Harvard Business Magazine
6. EMBA magazine
7. Cobett, Foreign Revolution (2006) Economic New Wide Club
8. Havel & Breen Management Great Future (2007), the world
9. The growth guide of Anthony (2008) innovative, the world
10. Morris (2009) persistent innovation (Caixin)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 筆試筆試 Written test |
50 | 筆試一次 |
| 作業及報告作業及報告 Homework and report |
50 | 另有上課表現，為額外加分 |
