■ 課程目標 (Course Objectives)
1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.對於各項創新議題的理解與探討■ Course objectives
1. Learn the theoretical and procedures for the business strategy of the enterprise
2. Understand the impact of the industrial environment on the business strategy of the enterprise
3. Through the analysis of the case, understand various strategic concepts, and can be applied to practice
4. The understanding and discussion of various innovative issues
本課程以教材以老師的講義及個案為主，並搭配一些較具前瞻性的管理論文或文獻。
This course is based on the teacher's lectures and cases, and with some more forward -looking management papers or documents.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Classroom participation |
30 | |
| 個案討論個案討論 Discussion |
20 | |
| 管理新知與期中讀書心得管理新知與期中讀書心得 Management new knowledge and reading experience in the period |
20 | |
| 分組期末報告分組期末報告 Final report |
20 |
