本課程旨在協助學生了解「組織理論」的相關理論，包括策略擬定、組織設計、組織文化、國際化等主題依序介紹。了解組織理論的重要學者與觀點，並試著結合理論並應用於經營決策，創造競爭優勢，奠定與維持成功的基石。

This course aims to help students understand the relevant theories of "organizational theory", including strategy formulation, organizational design, organizational culture, internationalization and other topics introduced in sequence. Understand the important scholars and perspectives of organizational theory, and try to combine the theory and apply it to business decisions, create competitive advantages, and lay the foundation for and maintain success.

課本:
變成貓才能贏得混戰: 長期增長策略
-If You are in a Dog fight, Be a Cat
作者: Sherman Leonard

讀本:

1.) 行銷4.0: 新虛實融合時代贏得顧客的全思維
作者: 菲利浦 科特勒
出版: 天下雜誌

2.) IKEA 的真相: 藏在沙發,蠟燭,馬桶刷背後的秘密
作者:約拿 史丹納柏
譯者:陳琇玲
出版: 早安財經文化

個案

Textbook:
Become a cat to win the melee: long-term growth strategies
-If You are in a Dog fight, Be a Cat
Author: Sherman Leonard

Reader:

1.) Marketing 4.0: A holistic approach to winning customers in the new virtual-real integration era
Author: Philip Kotler
Published by: Tianxia Magazine

2.) The truth about IKEA: the secrets behind sofas, candles and toilet brushes
Author: Jonah Steinber
Translator: Chen Xiuling
Published by: Good Morning Financial Culture

Case