本課程旨在協助學生了解「組織理論」的相關理論，包括策略擬定、組織設計、組織文化、國際化等主題依序介紹。了解組織理論的重要學者與觀點，並試著結合理論並應用於經營決策，創造競爭優勢，奠定與維持成功的基石。This course aims to assist students to understand the theory of "organizational theory", including the introduction of strategic formulation, organizational design, organizational culture, and internationalization. Understand important scholars and viewpoints of organizational theory, try to combine theory and apply to business decisions, create competitive advantages, and lay the cornerstone of success.
課本:
變成貓才能贏得混戰: 長期增長策略
-If You are in a Dog fight, Be a Cat
作者: Sherman Leonard
讀本:
1.) 行銷4.0: 新虛實融合時代贏得顧客的全思維
作者: 菲利浦 科特勒
出版: 天下雜誌
2.) IKEA 的真相: 藏在沙發,蠟燭,馬桶刷背後的秘密
作者:約拿 史丹納柏
譯者:陳琇玲
出版: 早安財經文化
個案
Textbook:
Only becomes a cat to win the melee: long -term growth strategy
-IF You Are in a Dog Fight, be a cat
Author: Sherman Leonard
Reading:
1.) Marketing 4.0: The full thinking of winning customers in the era of new virtual and real integration
Author: Philip Cottler
Publishing: World Magazine
2.) The truth of IKEA: Hidden on the sofa, candle, and the secret behind the toilet brush
Author: Jonalda
Translator: Chen Yiling
Publishing: Good Morning Financial Culture
Case
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Classroom participation |
30 | |
| 期中報告期中報告 Mid -term report |
20 | |
| 期末報告期末報告 Final report |
30 | |
| 小組專題製作小組專題製作 Group special production |
20 |
