本課程旨在協助學生了解「組織理論」的相關理論，包括策略擬定、組織設計、組織文化、國際化等主題依序介紹。了解組織理論的重要學者與觀點，並試著結合理論並應用於經營決策，創造競爭優勢，奠定與維持成功的基石。This course aims to help students understand the relevant theories of "organizational theory", including strategic determination, organizational design, organizational culture, and internationalization. Understand important learners and perspectives in organizing theory, try to make reasonable arguments and apply them to decisions, create competitive advantages, and lay the foundation for success.
課本:
變成貓才能贏得混戰: 長期增長策略
-If You are in a Dog fight, Be a Cat
作者: Sherman Leonard
讀本:
1.) 行銷4.0: 新虛實融合時代贏得顧客的全思維
作者: 菲利浦 科特勒
出版: 天下雜誌
2.) IKEA 的真相: 藏在沙發,蠟燭,馬桶刷背後的秘密
作者:約拿 史丹納柏
譯者:陳琇玲
出版: 早安財經文化
個案
Coursebook:
Only by becoming a cat can you win the battle: long-term growth strategy
-If You are in a Dog fight, Be a Cat
Author: Sherman Leonard
Reading:
1.) Marketing 4.0: The whole idea of winning customers in the new era of virtual integration
Author: Philip Kotler
Published: The World's Magazine
2.) The truth of IKEA: The secret behind the sofa, the stool, the bucket brush
Author: Jonah Stanborough
Translator: Chen Xiuling
Published: Good Morning Financial Culture
A case
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 期中報告期中報告 Midterm Report |
20 | |
| 期末報告期末報告 Final report |
30 | |
| 小組專題製作小組專題製作 Group topic production |
20 |
