5931 - 關係行銷 英授 Taught in English
Relationship Marketing
教育目標 Course Target
Course Objectives
1. To become aware of a broad range of relationship marketing topics.
2. To gain a deep understanding of selected relationship marketing topics.
3. To familiarize the students with the existing relationship marketing literature.
4. To acquaint students with various research issues and approaches to research in relationship marketing.
Course Objectives
1. To become aware of a broad range of relationship marketing topics.
2. To gain a deep understanding of selected relationship marketing topics.
3. To familiarize the students with the existing relationship marketing literature.
4. To acquaint students with various research issues and approaches to research in relation marketing.
參考書目 Reference Books
Textbook:
1. John Egan, Relationship Marketing: Exploring Relational Strategies in Marketing, 2nd edition Financial Times/ Prentice Hall; (方世榮譯，五南圖書)
Paper
Journal of Marketing
Journal of Retailing
管理學報
管理評論
台大管理論叢
APMR
中山管理評論
Textbook:
1. John Egan, Relationship Marketing: Exploring Relational Strategies in Marketing, 2nd edition Financial Times/ Prentice Hall; (Fang Shirong, Wunan Book)
Paper
Journal of Marketing
Journal of Retailing
Management News
Management Reviews
NTU Management Forum
APMR
Zhongshan Management Review
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 Midterm exam |
30 | |
|
期末考 Final exam |
30 | |
|
平時成績 Regular achievements |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5931
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/2,3,4[M612]
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授課教師 Teacher:吳立偉
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修課班級 Class:國貿碩1,2
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選課備註 Memo:限本系10人選課，外系同學請至系辦公室人工加選。
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