採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。The course content of the "English Teaching" must be taught in the full English teaching method, including the teaching materials using English books, and the teaching, seminars and work are all in the English method.
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple national markets. Global marketing management includes three tasks: overseas market entry, local marketing management of overseas markets, and global marketing management.
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Mid-term testMid-term test mid-term test |
20 | closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10 |
| Final ExamFinal Exam final exam |
30 | Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later. |
| Business PlanBusiness Plan business plan |
35 | For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan. |
| Business ResearchBusiness Research business research |
15 |
