5926 - 國際行銷管理 英授 Taught in English

International Marketing Management

教育目標 Course Target

採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。

Courses taught in English must be taught entirely in English, including using English books as teaching materials, and teaching, seminars, and assignments in English.

課程概述 Course Description

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。

Global marketing management refers to the coordination and integration of marketing activities across multiple country markets. Global marketing management includes three tasks: overseas market entry, local marketing management in overseas markets, and global marketing management.

參考書目 Reference Books

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
Mid-term test
Mid-term test
 20 closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10
Final Exam
Final Exam
 30 Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later.
Business Plan
Business Plan
 35 For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan.
Business Research
Business Research
 15

授課大綱 Course Plan

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相似課程 Related Courses

課程代碼
Course Code		 課程名稱
Course Name		 授課教師
Instructor		 時間地點
Time & Room		 學分
Credits		 操作
Actions
選修-5874
International Marketing Management
 企管碩1,2 莊旻潔 二/2,3,4[M479] 0-3 詳細資訊 Details

課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 5926
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Friday/2,3,4[M611]
  • 授課教師 Teacher:
    WAN Wendy Wing Nga
  • 修課班級 Class:
    國貿碩1,2
  • 選課備註 Memo:
    英語授課。限本系10人選課，外系同學請至系辦公室人工加選。
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 9 人
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