質性方法與量化方法是研究方法的兩大主軸，本課程希望學生認識質性研究的精神、增進對其本質與適用性的了解，擴大對於商管領域現象的解釋，提升觀察能力，並能實際演練質性方法進行探索研究。Quality methods and quantitative methods are the two main axes of research methods. This course hopes that students will understand the spirit of quality research, improve their understanding of their essence and applicability, expand their interpretation of the phenomena in the business management field, improve their observation ability, and can actually practice quality methods for exploration and research.
李政賢 等，質性研究導論，五南圖書。
Li Zhengqin et al., Quality research and discussion, Wunan Book.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業作業 Action |
40 | 數次小型進度報告與作業 |
| 課堂討論課堂討論 Class discussion |
30 | 課堂出席與參與情況 |
| 期末報告期末報告 Final report |
30 | 期末簡報 |
