本課程的設計以行銷與數位經營,創業與組織領導以及永續與服務創新三個領域的專題為主, 培養研究生多元化思考模式,擴大學生的知識領域,找出自己未來論文發展方向, 以及未來解決問題的能力.The design of this course focuses on the topics of three fields: marketing and digital management, creation and organizational leadership, and continuous and service innovation. It cultivates graduate students' diversified thinking patterns, expands students' knowledge areas, finds out their future development directions, and their ability to solve problems in the future.
老師講義
Teacher's lecture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時平時 Regular |
30 | |
| 期中報告期中報告 Midterm Report |
30 | |
| 期末報告期末報告 Final report |
40 |
