課程目標：1.探討當代世界文化創意產業先進國家發展之發想潮流。
2.培育生活美學與厚植文化底蘊，拓展微型文創產業基本能力，以利接軌未來職涯發展。
課程內涵
二十一世紀是一個以創新為主的知識經濟時代，文化創意產業與國家發展均必須以「全球思考、在地行動」的宏觀視野去規劃，藉由文化底蘊、藝術創作與商業機制以凸顯台灣的國際文化形象。1900年世界博覽會在巴黎舉行，金碧輝煌的巴黎大、小皇宮博物館和亞歷山大三世橋，都是這次展覽會留下的紀念物。就在那次展覽會，北歐的丹麥已經展出他們的工藝品，利用「文化創意產業」與世界溝通。1997年工黨當政的英國，率先將「文化創意」列為國家經濟政策，之後短短五年內改變了英國的經濟體質，文化創意產業也躍升為英國第二重要的產業。此後世界各國紛紛在既有基礎上推動文化創意產業，帶動二十一世紀新的經濟風潮。算起來，台灣意識到文化創意的重要，遠遠落後歐洲一個距離。
2002年行政院將「文化創意產業」列入國家重大政策，本課程希望同學們了解︰思想的演變絕非僅靠個人創意，對環境的警覺和與既存視野的對話尤其重要，尤其是當代文化/文藝之混種、跨界現象，期能由淺入深，能為同學建立理論認識的基礎，能深入地了解當代文化景觀與文創產業風貌之產生機制、意義內涵、社會影響和分布。韓國，與東亞地區國家一樣，在力求上游歷程中勇往直前，其成果令人刮目相看。就其文創產業來看，直追歐美風尚，有超越台灣、日本之企圖。當然這是由國家製訂一個良好的政策，也是國家整體上進的機制，更令人感佩的是，凡能提升國家形象者，不論官方或民間單位，政府均在人力、財力上盡量支持，致使韓國文藝界朋友，無不卯足力量向前衝。以韓劇：「大長今」為例，其收視對象廣及國外，其場景已發展成熱門觀光景點，其相關文化創意產品已締造附加高經濟價值，為世界各國所仿傚。泰國也因為向英國學習之後，大量邀請國際級設計師參與推動傳統工藝升級，短短一年就把傳統工藝推上國際市場。泰國菜如今在世界各地造成流行，當更多人對泰國工藝、佳餚感到好奇，受惠的就是泰國觀光產業。
台灣四周環海，擁有青山綠水｢美麗寶島｣之稱，尤其教育普及，更有發展文創產業之優勢條件；如以竹山的竹文化為例，原承傳統的精神，引發了食用外的意義，且在實用領域，可製作的竹藝，幾乎使台灣人成為竹民族的標記。又如陶藝作品，除了頗具歷史的水里蛇窯製陶外，中華民族長久以來有優秀的歷史所撥散的陶瓷藝術舉世聞名，陳立恆先生締造優良的成品｢法藍瓷｣已發展成擁有世界高知名度的文創品牌；若能引發更多青年學生加入現代性的創作，其活絡程度可想而知。
依據行政院「文化創意產業推動小組」參考聯合國教科文組織和英國政府對文創產業的定義，並考慮台灣文化的特質，將「文化創意產業」定義為「源自創意與文化積累，透過財產的形成與運用，具有創造財富與就業機會潛力，並促進整體生活環境提升的行業」，包括視覺藝術、音樂、表演藝術、文化展演設施、工藝、電影、廣告、電視、數位休閒娛樂、出版、設計產業、品牌時尚設計、建築設計、創意生活等十三項。所以本課程簡介多面向的文創產業思潮與文藝理論的主要論述與其緣起背景，這門課也對如何運用所介紹的文創產業實務從事文化分析及文化市場與文創產值做初步的介紹及示範。其課程內涵具體條列如下：
1.舉例介紹英、法、日、韓、美、臺海兩岸等世界文創產業先進國家發展趨勢
2.創意台灣－文創產業發展方案（含文創領頭羊與六大旗艦產業分析）
3.打造故宮成為－台灣文化創意旗艦產業應用重鎮
4.文創產業六大旗艦計畫（1）電視內容產業（2）電影產業（3）流行音樂（4）數位內容（5）產業設計（6）工藝產業
5.孵化社區總體營造生活美學經營發展之策略，培育申請公部門「微型文化青年創業」企畫書與簡報之寫作能力。

Course objectives: 1. Explore the development trends of advanced countries in the cultural and creative industries in the contemporary world.
2. Cultivate the aesthetics of life and cultivate cultural heritage, and expand the basic capabilities of the micro-cultural creative industry to facilitate future career development.
Course content
The 21st century is an era of knowledge economy dominated by innovation. Both the cultural and creative industries and national development must be planned from a macro perspective of "think globally, act locally" and highlight Taiwan's international cultural image through cultural heritage, artistic creation and business mechanisms. The 1900 World Exposition was held in Paris. The splendid Grand and Petit Palais museums and the Alexander III Bridge are all souvenirs of this exhibition. At that exhibition, Denmark in Northern Europe had already exhibited their handicrafts and used the "cultural and creative industry" to communicate with the world. In 1997, when the Labor Party came to power, the United Kingdom took the lead in making "cultural creativity" a national economic policy. In just five years, the British economic structure was changed, and the cultural and creative industry became the second most important industry in the United Kingdom. Since then, countries around the world have promoted cultural and creative industries on the existing basis, driving a new economic trend in the 21st century. To sum up, Taiwan is far behind Europe in realizing the importance of cultural creativity.
In 2002, the Executive Yuan listed "Cultural and Creative Industries" as a major national policy. This course hopes that students will understand that the evolution of ideas is by no means solely dependent on personal creativity. It is particularly important to be alert to the environment and dialogue with existing perspectives, especially the hybrid and cross-border phenomena of contemporary culture/literature. It is expected that students can build a foundation for theoretical understanding from the basic to the more advanced, and gain an in-depth understanding of the generation mechanism, meaning, connotation, social impact and distribution of contemporary cultural landscapes and cultural and creative industry styles. South Korea, like other countries in East Asia, is moving forward courageously in its pursuit of excellence, and its results are impressive. As far as its cultural and creative industry is concerned, it is directly following the trends in Europe and the United States, and has the intention to surpass Taiwan and Japan. Of course, this is a good policy formulated by the country, and it is also a mechanism for the country's overall progress. What is even more admirable is that the government will try its best to support those who can improve the country's image, whether official or private units, in terms of manpower and financial resources. As a result, friends in the Korean literary and art circles are all full of strength to move forward. Take the Korean drama "Dae Jang Geum" as an example. It is widely viewed abroad and its scenes have developed into popular tourist attractions. Its related cultural and creative products have created high added economic value and have been imitated by countries around the world. After learning from the United Kingdom, Thailand also invited a large number of international designers to participate in promoting the upgrading of traditional craftsmanship. In just one year, Thailand introduced traditional craftsmanship to the international market. Thai food is now popular all over the world. When more people are curious about Thai crafts and delicacies, the Thai tourism industry will benefit.
Taiwan is surrounded by the sea and is known as the "Beautiful Treasure Island" with green mountains and green waters. In particular, it has widespread education and has favorable conditions for the development of cultural and creative industries. Take the bamboo culture in Zhushan as an example. The traditional spirit has inspired meanings beyond food. In practical fields, the bamboo arts that can be made have almost made Taiwanese a symbol of the bamboo nation. Another example is ceramic works. In addition to the historic Shuili Snake Kiln pottery, the Chinese nation has a long history of excellent ceramic art that is world-famous. Mr. Chen Liheng's excellent finished product "Falan Porcelain" has developed into a cultural and creative brand with a high reputation in the world. If more young students can be inspired to join modern creations, one can imagine how active it will be.
According to the "Cultural and Creative Industries Promotion Group" of the Executive Yuan, referring to the definitions of cultural and creative industries by UNESCO and the British government, and taking into account the characteristics of Taiwanese culture, "cultural and creative industries" are defined as "derived from creativity and cultural accumulation, through the formation and use of property, with the ability to create wealth and Industries that have the potential for employment opportunities and promote the improvement of the overall living environment, including visual arts, music, performing arts, cultural exhibition facilities, crafts, film, advertising, television, digital leisure and entertainment, publishing, design industry, brand fashion design, architectural design, creative life, etc. Therefore, this course introduces the main discussions and origin background of the multi-faceted cultural and creative industry trends of thought and literary theory. This course also provides a preliminary introduction and demonstration of how to use the introduced cultural and creative industry practices to conduct cultural analysis, cultural market and cultural and creative output value. The specific content of the course is as follows:
1. Introduce the development trends of the world's advanced countries in the cultural and creative industry such as the United Kingdom, France, Japan, South Korea, the United States, and both sides of the Taiwan Strait with examples.
2. Creative Taiwan - Cultural and creative industry development plan (including analysis of cultural and creative leaders and six flagship industries)
3. Build the Forbidden City into a hub for the application of Taiwan’s cultural and creative flagship industries
4. Six flagship projects of the cultural and creative industry (1) TV content industry (2) Film industry (3) Popular music (4) Digital content (5) Industrial design (6) Craft industry
5. Incubate the community's overall management and development strategy of creating life aesthetics, and cultivate the writing ability of planning books and presentations for applying for the public sector's "Micro Cultural Youth Entrepreneurship".

于國華等（2004）。《文化創意產業實務全書》。台北，財團法人國家文化藝術基金會，商周出版。
王玉齡(2004)。〈視覺藝術產業的商機〉，《視覺藝術─從在地到全球的人文產業思考》。台北:典藏。
賴聲川（2006）。《創意學》。台北：天下雜誌。
陳育平（2006）。《原鄉時尚》。台北：天下雜誌出版社。

Yu Guohua et al. (2004). "Practical Book of Cultural and Creative Industries". Taipei, National Foundation for Culture and the Arts, Shangzhou Publishing House.
Wang, Yuling (2004). "Business Opportunities in the Visual Arts Industry", "Visual Arts - Reflections on the Humanities Industry from Local to Global". Taipei: Collection.
Lai Shengchuan (2006). "Creativity". Taipei: Tianxia Magazine.
Chen, Yuping (2006). "Hometown Fashion". Taipei: Tianxia Magazine Publishing House.