課程目標：1.探討當代世界文化創意產業先進國家發展之發想潮流。
2.培育生活美學與厚植文化底蘊，拓展微型文創產業基本能力，以利接軌未來職涯發展。
課程內涵
二十一世紀是一個以創新為主的知識經濟時代，文化創意產業與國家發展均必須以「全球思考、在地行動」的宏觀視野去規劃，藉由文化底蘊、藝術創作與商業機制以凸顯台灣的國際文化形象。1900年世界博覽會在巴黎舉行，金碧輝煌的巴黎大、小皇宮博物館和亞歷山大三世橋，都是這次展覽會留下的紀念物。就在那次展覽會，北歐的丹麥已經展出他們的工藝品，利用「文化創意產業」與世界溝通。1997年工黨當政的英國，率先將「文化創意」列為國家經濟政策，之後短短五年內改變了英國的經濟體質，文化創意產業也躍升為英國第二重要的產業。此後世界各國紛紛在既有基礎上推動文化創意產業，帶動二十一世紀新的經濟風潮。算起來，台灣意識到文化創意的重要，遠遠落後歐洲一個距離。
2002年行政院將「文化創意產業」列入國家重大政策，本課程希望同學們了解︰思想的演變絕非僅靠個人創意，對環境的警覺和與既存視野的對話尤其重要，尤其是當代文化/文藝之混種、跨界現象，期能由淺入深，能為同學建立理論認識的基礎，能深入地了解當代文化景觀與文創產業風貌之產生機制、意義內涵、社會影響和分布。韓國，與東亞地區國家一樣，在力求上游歷程中勇往直前，其成果令人刮目相看。就其文創產業來看，直追歐美風尚，有超越台灣、日本之企圖。當然這是由國家製訂一個良好的政策，也是國家整體上進的機制，更令人感佩的是，凡能提升國家形象者，不論官方或民間單位，政府均在人力、財力上盡量支持，致使韓國文藝界朋友，無不卯足力量向前衝。以韓劇：「大長今」為例，其收視對象廣及國外，其場景已發展成熱門觀光景點，其相關文化創意產品已締造附加高經濟價值，為世界各國所仿傚。泰國也因為向英國學習之後，大量邀請國際級設計師參與推動傳統工藝升級，短短一年就把傳統工藝推上國際市場。泰國菜如今在世界各地造成流行，當更多人對泰國工藝、佳餚感到好奇，受惠的就是泰國觀光產業。
台灣四周環海，擁有青山綠水｢美麗寶島｣之稱，尤其教育普及，更有發展文創產業之優勢條件；如以竹山的竹文化為例，原承傳統的精神，引發了食用外的意義，且在實用領域，可製作的竹藝，幾乎使台灣人成為竹民族的標記。又如陶藝作品，除了頗具歷史的水里蛇窯製陶外，中華民族長久以來有優秀的歷史所撥散的陶瓷藝術舉世聞名，陳立恆先生締造優良的成品｢法藍瓷｣已發展成擁有世界高知名度的文創品牌；若能引發更多青年學生加入現代性的創作，其活絡程度可想而知。
依據行政院「文化創意產業推動小組」參考聯合國教科文組織和英國政府對文創產業的定義，並考慮台灣文化的特質，將「文化創意產業」定義為「源自創意與文化積累，透過財產的形成與運用，具有創造財富與就業機會潛力，並促進整體生活環境提升的行業」，包括視覺藝術、音樂、表演藝術、文化展演設施、工藝、電影、廣告、電視、數位休閒娛樂、出版、設計產業、品牌時尚設計、建築設計、創意生活等十三項。所以本課程簡介多面向的文創產業思潮與文藝理論的主要論述與其緣起背景，這門課也對如何運用所介紹的文創產業實務從事文化分析及文化市場與文創產值做初步的介紹及示範。其課程內涵具體條列如下：
1.舉例介紹英、法、日、韓、美、臺海兩岸等世界文創產業先進國家發展趨勢
2.創意台灣－文創產業發展方案（含文創領頭羊與六大旗艦產業分析）
3.打造故宮成為－台灣文化創意旗艦產業應用重鎮
4.文創產業六大旗艦計畫（1）電視內容產業（2）電影產業（3）流行音樂（4）數位內容（5）產業設計（6）工藝產業
5.孵化社區總體營造生活美學經營發展之策略，培育申請公部門「微型文化青年創業」企畫書與簡報之寫作能力。
Curriculum goals: 1. Explore the trend of the development of advanced countries in contemporary world cultural and creative industries.
2. Cultivate the aesthetics of life and cultivation, expand the basic capabilities of the micro -cultural and creative industry, so as to facilitate future career development.
Connotation
The 21st century is an era of innovation -oriented knowledge economy. The cultural and creative industries and national development must be planned with a macro perspective of "global thinking and local actions". Taiwan's international cultural image. The 1900 World Expo was held in Paris. The brilliant Paris University, the Little Palace Museum and the Alexander III Bridge were all commemoratives left by this exhibition. At that exhibition, Denmark in Nordic has exhibited their crafts, using the "cultural and creative industry" to communicate with the world. In 1997, the United Kingdom, who was in charge of the party, took the lead in listing "cultural and creative" as a national economic policy. After that, it changed Britain's economic physical fitness in just five years. The cultural and creative industry also jumped into the second important industry in Britain. Since then, countries around the world have promoted cultural and creative industries on the basis of existing basis, and driven the new economic trend of the 21st century. To calculate, Taiwan is aware of the importance of cultural creativity, and it is far behind Europe.
In 2002, the Executive Yuan included the "Cultural and Creative Industry" into a major national policy. This course hopes that students to understand that the evolution of ideas is by no means just personal creativity. The alertness and dialogue between the environment and the existing perspective are particularly important, especially contemporary culture, especially contemporary culture /The mixed species and cross -border phenomena of literature and art can be from shallow to deep, can establish the basis for theoretical understanding for students, and can in -depth understanding of the mechanism, meaning connotation, social impact, and distribution of contemporary cultural landscapes and cultural and creative industries. As South Korea, like East Asian countries, the results are striking to move forward in the course of striving for upstream. From the perspective of its cultural and creative industries, chasing the European and American style, and attempting to surpass Taiwan and Japan.當然這是由國家製訂一個良好的政策，也是國家整體上進的機制，更令人感佩的是，凡能提升國家形象者，不論官方或民間單位，政府均在人力、財力上盡量支持，致使Friends in the literary and artistic circles in Korea rushed forward. Taking Korean dramas: "Da Chang Jang" as an example, its viewing objects are widely and foreign. The scene has developed into a popular tourist attraction. Its related cultural and creative products have created additional high economic value and imitated by countries around the world. After learning from Britain, Thailand also invited international designers to participate in the promotion of traditional craftsmanship, and pushed traditional crafts on the international market in just one year. Thai cuisine is now popular around the world. When more people are curious about Thai craftsmanship and cuisine, they benefit from the Thai tourism industry.
It is surrounded by the sea around Taiwan, and has the name of the green mountains and green water. It is especially educated and has the advantages of developing the cultural and creative industry. For example, the original spirit of the traditional inheritance has triggered the significance of food outside. In a practical field, the cannon art that can be made makes almost the marking of Taiwanese people. Another example is pottery works. In addition to the historic water snake kiln, the ceramic art dispersed from the Chinese nation for a long time is world -famous. High -profile cultural and creative brands; if more young students can join modern creation, their degree of activity can be imagined.
Based on the "Cultural and Creative Industry Promotion Group" of the Executive Yuan's "Cultural and Creative Industry Promotion Group" reference to the definition of the cultural and creative industry of the UNESCO and the British government, and considering the characteristics of Taiwan culture, the "cultural and creative industry" is defined as "from creative and cultural accumulation, through property, through property, through property, through property, through property, through property The formation and application of the formation and use of wealth and employment opportunities, and promote the improvement of the overall living environment. " Thirteen items such as design industry, brand fashion design, architectural design, and creative life. Therefore, this course introduces the main discussion of the trend of cultural and creative industries and the theory of literary theory with its background. This course also makes preliminary introductions and preliminary introductions and cultural markets and cultural and creative output values for how to use the introduced cultural and creative industry practices introduced. Demonstration. The connotation of its curriculum is as follows:
1. For example, Introduce the development trend of the world's advanced national cultural and creative industries such as Britain, France, Japan, South Korea, the United States, and Taiwan Straits
2. Creative Taiwan -Cultural and Creative Industry Development Plan (Analysis of the Leading Sheep and Six Flagship Industry of Cultural and Creative)
3. Create the Forbidden City to become a remembrance of Taiwan's cultural and creative flagship industry
4. Six flagship plans for cultural and creative industries (1) TV content industry (2) Film industry (3) Pop music (4) Digital content (5) Industrial Design (6) Craft Industry
5. The overall strategy of incubation community to create aesthetic business development in the community, and cultivate the science department's "micro -cultural youth entrepreneurship" of the “mini -cultural youth entrepreneurship" of the science department.
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王玉齡(2004)。〈視覺藝術產業的商機〉，《視覺藝術─從在地到全球的人文產業思考》。台北:典藏。
賴聲川（2006）。《創意學》。台北：天下雜誌。
陳育平（2006）。《原鄉時尚》。台北：天下雜誌出版社。
Yu Guohua et al. (2004). "Cultural and Creative Industry Practice Book". Taipei, National Culture and Art Foundation of Consortium, the National Culture and Art Foundation of the Consortium, published by Shang and Weekly.
Wang Yuling (2004). "Business Opportunities of the Visual Art Industry", "Visual Arts — Thinking from the Human Industry from Local to Global". Taipei: Collection.
Lai Shengchuan (2006). "Creative". Taipei: World Magazine.
Chen Yuping (2006). "Original Fashion". Taipei: World Magazine Press.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席勤惰出席勤惰 Attendal |
20 | |
| 文創作業（LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作）文創作業（LOGO創業品牌設計、漂流木或石頭材料創意發想等分組創作） Cultural and creative operations (LOGO entrepreneurial brand design, drifting wood or stone material creative imagination and other group creation) |
30 | 1.LOGO創業品牌設計個人作業2.漂流木、石頭或其他材料創意發想等分組創作 |
| 期中｢微型環保生活美學文創燈飾｣分組創作期中｢微型環保生活美學文創燈飾｣分組創作 In the period, the micro -environmental protection life aesthetic literature and creative lighting ｣is created |
20 | |
| 期末考期末考 Final exam |
30 |
