「科學行銷概論」課程宗旨為建立科學自然背景學生對於科學行銷的基本概念與知能，俾利未來從科學家或科學組織之角度，有效運用行銷策略，推動科學與科技之社會傳播。
課程目的在於教導自然科學背景學生行銷等原理、觀念、知識與實施技巧，瞭解行銷企劃在科學傳播領域扮演的角色，並學習行銷專案與設計之技巧，透過各國科學行銷成功案例之分析與探討，以及專案設計之實作，為未來進入進階
課程做準備。The purpose of the "Scientific Marketing Overview" course is to establish the basic concepts and knowledge of scientific marketing for students with natural backgrounds, so that Levitra will effectively use marketing strategies from the perspective of scientists or scientific organizations to promote social communication of science and technology.
The purpose of the course is to teach principles, concepts, knowledge and implementation techniques such as marketing students in the background of natural sciences, understand the role of marketing enterprises in the field of scientific communication, and learn marketing projects and design techniques. Through the analysis and exploration of successful scientific marketing cases in various countries, as well as project design practices, we will advance in the future.
Preparing courses.
關尚仁（2011）。科學傳播政策建言書，台北：臺灣科普傳播事業催生計畫統籌與協調中心。
關尚仁（譯）（2010）。傳播科學：科學家的致勝寶典（原作者：G., Carrada）。臺北市：臺灣科普傳播事業催生計畫統籌與協調中心。(原著出版年：2006)
關尚仁、區曣中（2010）。科學傳播發展研究 (一) - 科學傳播源流(二版)，台北：行政院國家科學委員會。
關尚仁、楊麗玲（2011）。科學傳播發展研究(二)科學傳播在台灣(二版)，台北：行政院國家科學委員會。
關尚仁、楊麗玲、王怡琄、李固遠（2011）科學家的致勝寶典 傳播科學－在地篇。台北：行政院國家科學委員會。
Guan Shangren (2011). Scientific communication policy advice, Taipei: Taiwan’s popular science communication business spawns the planning and coordination center.
Guan Shangren (Reprinted) (2010). Communication Science: A Scientist's Encouragement Chronicle (Original Author: G., Carrada). Taipei City: Taiwan's popular science communication business has spawned the planning and coordination center. (Original publication year: 2006)
Guan Shangren, Lun Ming (2010). Research on the Development of Scientific Communication (I) - Source of Scientific Communication (Second Edition), Taipei: National Science Committee of the Executive Yuan.
Guan Shangren, Yang Liling (2011). Research on the Development of Scientific Communication (II) Scientific Communication in Taiwan (II Edition), Taipei: Executive Yuan National Science Committee.
Guan Shangren, Yang Liling, Wang Yiqing, Li Guyuan (2011) The Scientist's Destination Clause Communication Science - Local Chapter. Taipei: Executive Yuan National Science Committee.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂筆記課堂筆記 Classroom notes |
40 | |
| 作業評量作業評量 Operational evaluation |
60 |
