培養學生了解設計企劃的重要性及品牌行銷的方法，並將教導創意企劃行銷整合工具表單設計與應用，將創新構想擬成品牌營運企劃書。可以有效將設計力、企劃力與品牌力做系統地整合,結合理論與個案實務應用Cultivate students to understand the importance of design programs and methods of brand marketing, and teach creative enterprise marketing integration tool form design and application, and transform innovative ideas into brand operation business plans. It can effectively integrate design, planning and brand power, and make reasonable discussions and case-based application
近年來設計逐漸被商場重視，商業經營和設計成為密不可分的關係之際，設計者不僅僅要俱備美學、藝術與創新的意識，要讓設計轉化成商業上的成功，培養出「設計的品牌意識」，如何將設計企劃運用在組織的商場上，設計者也要俱備企劃與品牌行銷的能力、從企劃提案的撰寫，了解設計企劃的重要性，並從市場需求了解設計創新價值與品牌行銷的重要性，本課程將以單元方式了解創意、創新與創業趨勢，教導學生運用創意企劃行銷整合工具表單進行實務演練，提出創新創業商業模式撰寫商品行銷企劃書作業及口頭簡報，經由此過程掌握設計規劃與經營品牌管理模式。
In recent years, design has gradually been valued by the business. Business and design have become inseparable relationships. Designers not only need to keep up with aesthetics, art and innovation, but also to transform design into business success, cultivate "designed brand awareness", how to use design plans in organizational businesses, designers also need to keep up with the ability to sell plans and brand marketing, write plans and understand the To plan the importance of planning and understand the importance of design innovation value and brand marketing from market needs, this course will understand creativity, innovation and business trends in a single way, teach students to use creative enterprise planning integration tool form for practical performance, propose innovative business model, write product marketing enterprise plan work and oral reports, and master the design planning and operating brand management model through this process.
講師自備講義
The lecturer prepares the lecture
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