民意調查已被企業、政府與媒體等機關廣泛運利，目的是要瞭解民眾或消費者的意向。民意調查的實施有其理論層面與操作層面，而本課程的目標就是讓同學認識民意調查的理論概念與實際操作的技巧，並藉由實際演練民意調查，讓同學在理論與實務上都能有廣泛的收穫。
本課程內容包含理論引導與實務練習，分成三大部分：
1.民意調查的理論介紹：主要說明民意的特性、蒐集民意的調查方式、問卷設計的重要概念，並認識民意調查的倫理。
2.調查資料的取得與分析：基礎統計方法的提示、SPSS操作，報表分析，民意調查案例閱讀。
3.民意調查報告的判讀與撰寫：透過案例示範與教學，學習民意調查報告的寫作與分析方式，最後使用已完成的調查資料，在說明調查目的與資料後，同學可以撰寫出一份完整的民意調查報告。
4.安排參訪民意調查機構(視情況安排)。

Opinion polls have been widely used by enterprises, governments, media and other organizations to understand the intentions of the public or consumers. The implementation of public opinion polls has both theoretical and operational aspects, and the goal of this course is to allow students to understand the theoretical concepts and practical skills of public opinion polls, and through practical practice of public opinion polls, students can gain a wide range of theoretical and practical gains.
The content of this course includes theoretical guidance and practical exercises, and is divided into three parts:
1. Introduction to the theory of public opinion polling: It mainly explains the characteristics of public opinion, survey methods for collecting public opinion, important concepts of questionnaire design, and understands the ethics of public opinion polling.
2. Acquisition and analysis of survey data: tips on basic statistical methods, SPSS operations, report analysis, and reading of public opinion survey cases.
3. Interpretation and writing of public opinion survey reports: Through case demonstrations and teaching, students will learn how to write and analyze public opinion survey reports. Finally, using completed survey data, students can write a complete public opinion survey report after explaining the purpose and data of the survey.
4. Arrange to visit public opinion polling organizations (arranged as appropriate).

主要教材：陳陸輝主編，2016，民意調查新論，台北：五南出版．

參考教材：應用統計講義，TVBS民意調查中心網站，台中市政府研考會網站，以及其他補充之民意調查數據、新聞、報告、評論．

Main textbooks: Editor-in-Chief Chen Luhui, 2016, New Theory of Public Opinion Polling, Taipei: Wunan Publishing House.

Reference materials: Applied Statistics Lecture Notes, TVBS Public Opinion Survey Center website, Taichung City Government Research and Examination Committee website, and other supplementary public opinion survey data, news, reports, and comments.