為建立學生宏觀國際視野，了解各產業之狀況，陶冶高尚情操，加強創意思維，學習名人專家之行誼典範及教育多元化之需求，進而達到發展全人教育之目標，特設立本講座課程。透過台灣各產業公司董事長、總經理、及成功人士的親身經驗傳授，不只可讓同學了解各產業之狀況，作為同學們的行為模範，也可開拓同學們的國際視野。產業經營典範講座主要是邀請各產業專家授課，進行各產業分析，課程之目的在於增進對產業變化、市場的掌握、情報的解析、競爭的型態，以及未來發展趨勢做充分之瞭解，以提升企業經營決策正確性。近年來，產業分析能力已成為企業初中階主管、行銷策略規劃人員必備的基本能力。因此，本課程特別特別規劃產業分析系列專題，邀請具有豐富產業背景與實務經驗之企業家，進行產業分析、模型運用策略、市場預測分析、營運模式等相關課程，讓同學能瞭解不同的產業營運策略。In order to establish students' international vision, understand the status of various industries, cultivate noble sentiments, strengthen creative ideas, learn the teaching styles of celebrities and experts and the needs of diversified education, and achieve the goal of developing whole-person education, this lecture course is specially established. Through personal experience teaching of directors, general managers, and successful people in Taiwan, students can not only understand the status of various industries, but also develop their international vision as a model of their classmates' behavior. The industry practice lecture mainly invites experts from various industries to teach courses and conduct industry analysis. The purpose of the course is to improve the understanding of industry changes, market mastery, information analysis, competition style, and future development trends to improve the correctness of corporate decisions. In recent years, industry analysis capabilities have become a basic ability that corporate junior high school supervisors and marketing strategy planners must prepare. Therefore, this course specially plans a series of industry analysis topics, and invites entrepreneurs with rich industry background and practical experience to conduct relevant courses such as industry analysis, model application strategies, market forecast analysis, and operation models, so that students can understand different industry operation strategies.
資料來源：資策會MIC（2008），贏在 未來－產業分析的12堂課，台北：財 團法人資訊工業策進會。
Source of data: MIC of the Information Policy Association (2008), won the 12 courses in the Future - Industry Analysis, Taipei: Financial Group Legal Person Information Industry Policy Association.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席狀況及參與討論出席狀況及參與討論 Attendance and discussion |
40 | |
| 課堂個案筆記課堂個案筆記 Class case notes |
40 | |
| 期末報告作業期末報告作業 Final report |
20 |
