企業公共關係係以行銷管理4'Ps推廣策略(promotion mixs)5元素之一"公共關係"為基礎 規劃入下學習單元
1. 企業公共關係與廣告 直效行銷 促銷 人際元素的差異與整合策略
2. 媒體關係與個案行銷之融合
3. 贊助與事件公共關係規劃
4. 被動公共關係--危機管理
5. 社會企業推動與公關規劃
6. 公關道德與職業倫理Enterprise public relations are based on the "public relations" one of the five elements of marketing management 4'Ps promotion mixes (promotion mixes) and plan to enter the next learning unit
1. Corporate public relations and advertising Direct marketing Promotion Differences and integration strategies of human elements
2. The integration of media relations and case marketing
3. Sponsorship and Event Public Relations Planning
4. Passive public relations-crisis management
5. Social enterprise promotion and public relations planning
6. Public Ethics and Professional Ethics
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements in the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. to add a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
公共關係課程
1. 任課教師編輯講義
2. 網路危機個案分析
Public Relations Courses
1. Editing and speaking by the teacher
2. Analysis of online crisis case
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | 進度 |
| 期末考期末考 Final exam |
30 | 進度 |
| 小組心得報告小組心得報告 Group experience report |
15 | 版權教學影片心得 |
| 新聞稿作業新聞稿作業 News writing |
15 | 新聞稿撰寫 |
| 出席出席 Attend |
10 | 課堂點名 |
