企業公共關係係以行銷管理4'Ps推廣策略(promotion mixs)5元素之一"公共關係"為基礎 規劃入下學習單元
1. 企業公共關係與廣告 直效行銷 促銷 人際元素的差異與整合策略
2. 媒體關係與個案行銷之融合
3. 贊助與事件公共關係規劃
4. 被動公共關係--危機管理
5. 社會企業推動與公關規劃
6. 公關道德與職業倫理

The corporate public relations system is based on "public relations", one of the five elements of the 4'Ps promotion strategy (promotion mixes) of marketing management. It is planned to enter the next learning unit.
1. Corporate public relations and advertising, direct marketing, promotion, differences and integration strategies of interpersonal elements
2. Integration of media relations and case marketing
3. Sponsorship and event public relations planning
4. Passive public relations-crisis management
5. Social enterprise promotion and public relations planning
6. Public relations ethics and professional ethics

企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。

The original text of corporate public relations is Corporate publish relations, which is one of the promotion elements in the 4Ps of marketing courses, referred to as P.R.. Due to the emphasis on public relations by governments and enterprises, P.R. is also called 4Ps with a P added to become 5Ps. This shows the degree of emphasis. This course focuses on case studies, supplemented by theory, and teaches students how to achieve marketing goals through communication and public relations methods. It is an easy course but can learn a lot of practical things.

公共關係課程
1. 任課教師編輯講義
2. 網路危機個案分析

Public Relations Course
1. Teachers edit handouts
2. Analysis of Internet Crisis Cases